Help New Customers Find You With Seo
Your website design could be award-winning, but if none of your potential customers can find it, then its useless.Thats where SEO comes in.
Search engine optimization is a fancy way to describe the process of making it easier for people to find you online. In theory, the sooner they find you, the sooner you win the business over your competitor.
Search online for your lawn care business name and see how long it takes you to find your business page in the search results. The further away it is from the first page of results, the less likely it is people will choose you. Here are some ways to get it closer to showing up on the first page:
- Set up and maintain social media accounts using your business name
- Write regular blog posts that use commonly searched keywords, such as lawn care maintenance, best lawn mowing service, or lawn care services
- Set your service area and service offerings on Yelp
- Build on local SEO by including links and partnerships to local businesses and events in your content
Most SEO activities can be done yourself if you have the time. Otherwise, consider using some of your budget to hire professional marketing support.
Contact Local Businesses And Offer To Landscape Their Grounds For Free Or At A Discount
Speaking of commercial clients, one of the best ways to get them is by reaching out to local businesses and offering to landscape their grounds. This is a great way to get your foot in the door with larger companies and show your work to a broader audience.
You might consider offering local businesses a free or discounted rate to start. Once youve established a relationship with them and theyre happy with your work, you can begin charging the full price.
In addition to businesses, you can also reach out to homeowners associations, community centers, and other organizations in your area. These clients can provide a steady stream of work and help you build a strong reputation in your community.
Tips For Successful Lawn Care Postcards
Keep your design simple, with one image on each side, a compelling and clear offer, customer-focused messaging, and multiple methods to contact you.
Create a unique call tracking number for better reporting.
Use QR codes to make it easier for prospects to get to the right landing page on your website.
Direct prospects to a landing page on your website that has the most important information, a form, and the call tracking number.
Use social proof like a great Google Review on postcards.
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Choose Your Niche To Showcase Landscaping Service Options
Different businesses offer varying, often specialized, services. Stand out as a business owner by showcasing the unique service options you provide. Here are some examples:
- Commercial landscaping
- Holiday decoration
A potential customer will appreciate the time you take to highlight the range of services you provide, particularly if it’s a niche offering.
Provide Valuable Content For Clients To Consume
People want to know what they can do to have a healthier lawn. They seek advice from experts like you regularly. Marketing ideas for lawn care business professionals include regular content generation and distribution through blogs, articles, videos, photos, and social media posts.
The online presence that a lawn care business creates for themselves is an essential tool that increases visibility. By creating fresh content regularly, it helps the business stay at the forefront of their lawn clients minds. Whenever they need lawn care services, they know to call the company that they interacted with online.
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Letting Somebody Else Find Customers For You
Tip 1: Get listed on traditional online directories . These listing sites can help to drive customers to your site, while you are out mowing lawns. However, it can be difficult to get noticed on the directories that have thousands of listings on them.
Tip 2:Register with expertEasy If youd prefer to mow the lawn and let someone else find your customers, we truely believe this will work for you, expertEasy is a marketplace that specialises in lawn mowing, gardening, landscaping and home improvement. We send customer jobs to you to provide quotes for, and save you having to go out to find jobs on your own to bid on. There are other websites like ours that work a similar way charging for leads. However, usually, those sites send the opportunity for quotes to a greater number of lawn mowing businesses, they charge more per lead and some of them also charge an initial listing fee. We only send jobs to at most three local lawn mowing business, and we have transparent pricing with a satification guarantee.
Your Vehicle And People
When we think about lawn care advertising, we often think about billboards, classified ads, and lawn signs, but there is an obvious way in which you can advertise yourself without having to spend a lot of money. Imagine an ad which travels around the area you want to work in. Now, imagine this ad comes with proof of your work. It is so important that you have your logo and business information on your vehicles .
If a potential customer sees your van in their area, then they know that you are local. It also saves them time in having to look up companies. It also comes with the added benefit that they can see you or your employees at work. With a lot of services, it can be hard to know how good they are unless you see them in person. This is exactly what your potential customers will get when they see your branded vehicle and your people at work.
Covering your vehicles with branding may cost some money, but once the vehicles have your logo on them, they are there permanently, and you do not have to worry about renting advertising space or spending any more money. Branded vehicles are seen by hundreds, if not thousands of people every year. They are one of the most effective advertising methods for local businesses.
Our top tip is to make sure that you are placing your vehicles in strategic positions. You want your vehicle to have as much visibility as possible when it is parked.
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Is Insurance Required For Lawn Mowing Businesses
Insurance protects you and your business when the unexpected happens. Its recommended that you insure your business from losses caused by injury, property damage, and other accidents. You may need different types of insurance, depending on what coverage you need. Some to consider include general liability insurance, health insurance, vehicle insurance, and business owner policy.
Ask For Referrals As 92% Of People Trust Them
According to a report by Nielsen, 92% of consumers trust referrals from people they know.
Not surprising, right?
When you ask someone for a referral, youre usually asking them because you know and trust their insight!
Dont assume your clients know youre wanting to grow your business with new customers.
You can add a line at the bottom of your invoices that says:
We LOVE referrals! Get your next lawn service FREE for any referral who becomes a client with us!
You can also add this to the bottom of your email newsletter !
Another great thing about referrals?
You dont have to PAY to generate them as new fresh leads.
Just reward your current clients who give you referrals
Which will make them feel valued and save YOU extra landscape marketing dollars!
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How To Advertise Your Lawn Care Services
Have you ever thought, “Even when customers have heard of us, they rarely realize we offer _____ services.”? Advertising your services rather than your brand or company name helps potential customers identify what problems you can solve for them.
As a lawn care service provider, you should effectively promote individual services–such as yard waste removal, fertilizing, pest control, tree removal, etc.–to let prospective consumers know how, when, and how frequently each service should be purchased. Below are some of the ways to promote your lawn care services.
Send Great Email Marketing
If youve done a great job over the years collecting emails from prospects and customers, be sure to capitalize on being able to reach out to them from time to time.
Sending seasonal tips and offers can be a great way to increase your average customer value with add-on services and also can re-engage past estimates or canceled customers.
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Get More Online Reviews
Did you know that reviews can be almost as good as referrals?
If your clients really love your work, ask them to give you an online review!
Additionally, you can set up automated text and email campaigns centered around asking for reviews .
To start, focus on getting good reviews in at least two of these places:
But remember! When youre asking for reviews, dont rush people to one platform at once.
You never want to send an email blast to everyone asking for reviews. Most platforms have a trigger to stop brigading .
Its much better to weave a review request into an automation or email campaign thats triggered by individual actions the client takes .
Although bad reviews can hurt sales, if your good reviews outweigh the bad, you can still sell more work.
Just remember, bad reviews happen to even the best of businesses. Its how you respond to those bad reviews that make all the difference to your potential clients.
Up Your Phone Game To Track & Close More Leads
Do you know what happens when a prospect calls into your landscaping business?
When a prospect calls your business, you dont want to waste the call.
With prospects doing a lot of their purchase research online, when you have a prospect on the phone, you want to be on your A game.
When a prospect calls in, you can ask what lawn service advertising they saw.
Make it easy on whoever mans the phones by using a new caller sheet
An easy-to-use sheet that helps your receptionist to get ALL the necessary information from the prospect about what lawn maintenance advertising or landscaping flyers they received or saw.
You can also record incoming calls at your office so you can listen and actually hear how your receptionist or other staff handle prospective new customers.
Also called call tracking
We use this in our Everywhere Small Business program so that business owners can not only hear how their prospect calls are handled
But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes.
And your new caller sheet will also help you do one of the most important things you can do in your landscaping marketing plan, explained in #25 below!
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Why Do They Need Your Lawn Mowing Services
- If the lawn is neglected, it will not only lose its beauty but will also become a danger to the family. Letting it grow will make it a hotbed for insects – and some could become dangerous to your clients’ family and pets.
- That the grass is tall will prevent the sun from doing its job: the humidity will grow and fungi and other plants will originate that will attract even more insects that can cause health hazards for the little ones, and not so little ones, in the house.
What To Do When You Have Emails
First off, email is critical for selling to people who are on the fence, so always be sure to keep email address acquisitions a top priority for all leads and clients.
Plan out a series of welcome emails – and then automate your campaign.
The email campaign youre sending to leads should have a healthy mix of:
- Valuable content
By continuously practicing healthy email marketing, you can stay in front of your market at all times.
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Update Your Online Listings To Reach 93% Of Online Prospects
As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal.
And while many of the people who receive your lawn care postcards will search for you by name and go directly to your website , many of them will simply search for what they need, like:
Best landscaper in .
And they will see a TON of listings, many of which will be search and review sites, like:
Make sure youre listed on those sites and that your business profile is correct, up-to-date and filled with beautiful photos of your work
Or you risk LOSING all of those prospects to your competitors.
Heres a great example of a thorough listing on Houzz.com:
Creating an account is easy:
Just and follow the instructions! The site will lead you through the process.
Dont just sign up and think your job is done. Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site !
When youre done updating your online listings, you need to address your website like this:
The Best Lawn Care Social Media Marketing Tool
Facebook is the largest social media platform on the internet.
In fact, two out of every three people in the US are on Facebook.
As a result, Facebook is one of the most powerful lawn care social media marketing tools to reach your clients right now.
Additionally, its incredibly easy and low-cost to get started. Actually, its far cheaper than printing out hundreds of flyers.
Basically, Facebook allows you to target people in your service area to run ads that generate clients – all for as little as $5 a day.
Bottom line: If youre not running ads through this uniquely powerful platform, your business is missing out.
And if you need help creating your own Facebook Ads or organic posts, try downloading our free lawn care social media bundle!
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Go For The Easy Wins First
When you want to know how to get lawn care customers fast, its vital to use a variety of marketing strategiesestablish a digital presence, network face-to-face with potential customers, and employ traditional marketing techniques. Do the easy things first, like printing out business cards, establishing a social media presence, and claiming your Yelp Business Page. You can then move onto the more complex undertakings, like creating a website, and soon youll be garnering new lawn care customers.
Marketing Tips To Prepare Your Lawn Care Business For Spring
As 2018 winds down and we move into the new year, its time to start thinking about taxes, winter services, new equipment upgrades oh yeah, and marketing your lawn care business for the spring.
If youre in a downward swing of services and income in the winter, its no doubt youre probably getting amped up for March and April services. And you most likely want a big season opener after feeling like youve been skimping by the last and first parts of the year.
Whether you have a marketing budget set aside or are using this time to think about advertising ideas when the time comes, marketing your lawn care business for the spring starts right now! You want to be at the top of your customers minds at the start of the new season both traditionally and digitally.
Here are nine ways to accomplish that goal:
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Best Landscaping And Lawn Care Marketing Strategies For 2021
Youâve heard the saying, âIf you build it, they will come.â But rather than knocking it out of the park, youâre stuck warming the bench. You know you should market your landscape businessâthe right strategy could attract a steady stream of clients to your door. But youâre not sure where to begin.
With lawn care advertising, timing is everything. For the best results, your game plan should begin well before the spring season. But you can still yield excellent results launching your advertising campaigns during a busy season if you follow these marketing tips.
Get Your Business On Listings
Make sure that your landscaping business is mentioned in some of the well-known listing sites. People come to these sites to search for the right services. So, your chances of getting hired are even higher on these sites.
The popular listing sites include Google, Yelp, Thumbtack, Houzz, Home Advisor, Angies List, and Porch. Get also listed in local consumer directories.
While listing on these sites, you should pay attention to profile as well. You should update it with new photos of your landscaping projects.
Additionally, ask the satisfied customers to review your work on the site. Also, make sure that after seeing your business on the listing sites, potential customers come to your website of the landscaping company. So, put a link of your website in your profile and listing.
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How To Set An Advertising Budget
Setting a budget depends on your budget, your business profit margins, and your goals for the year.
This isnt always the easiest thing to figure out, so we have Ed Ramsden, owner of Enviromasters, to break it down:
Say we have $100,000.00 of revenue and we want to get to $130,000.000 next year. Id start by breaking it down in terms of where my revenue came from this year.
For example, if $100,000 came from 200 clients and I want to grow that by 30%, then I need 60 more clients. If I need 60 more clients, and I spent $10,000 on advertising last year, I should spend $13,000 on advertising this year.
If you arent sure where to start, its okay to spend a small amount of money experimenting with different advertising methods.
For example, if you want to try out Facebook ads, start small and see how it goes. If it looks like they are going to be successful, you can scale up your advertising budget as needed.
Keep in mind that your advertising budget should fit into your overall marketing strategy. As Ed demonstrates, setting an overall goal will help you to determine how much your budget should be.