How To Get Lawn Care Leads

How To Get Lawn Care Customers Fast

Growing your lawn care business requires a three-prong approach. First, advertise your business through word of mouth with friends, family, and existing customers. Next, establish a digital presence with a Yelp Business Page,social media, and company website. Lastly, utilize more traditional techniques like print marketing, discounts, and referral incentives.

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Top 10 Lead Generation Services For Landscaping Contractors

How do you know if a lead generation service is right for you?

You should consider a vendors method, its fee structure, and the pros and cons of its offerings. In addition, look for customer reviews to see if the vendor has a good track record of generating results for businesses like yours.

To help you get started, heres an overview of the vendors on our list:

Cost per landscaping lead: $11 $57 per shared lead.

Lead distribution system: Leads are shared among up to four contractors.

Lead source:The vendor uses SEO techniques to drive traffic to its website, on which prospects fill out a web form to request a quote.

Lead Verification System: The vendors automated system calls prospects to verify their information.

Pros:

• The vendor offers a speed-to-call discount. When you call a prospect within 30 minutes of receiving it, youll get a 20% off that lead.

• The lead management tool allows you to ask past clients for reviews, which will be posted on your profile.

• You can easily request a credit for any bad lead via the lead management tool.

Cons:

• Getting shared leads means youll be competing with other landscaping contractors for the same jobs.

Reviews:

Pricing structure: Inbound lead generation packages start at a flat monthly fee of $499.

Lead distribution system: Direct exclusive.

Lead source: The vendor uses SEO tactics to drive traffic to your website, which will be built for you as part of the service package.

Pros:

Cons:

Reviews:

Highly Valued And Highly Qualified Landscaping Leads

If you are in the Landscaping business, you know that customers are likely to call one of the first companies that come up when they do an online search.

When potential customers are ready to choose a Landscaping contractor, they want to know they are getting the best deal around.

If you want to be the one they call, you need to rank as high as possible on all the major search engines.

Want more landscape installation jobs? Need leads for your commercial landscaping business? Want to grow your lawn care business?

Are you a Landscaping contractor looking for landscape design work?

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Start Advertising For The Upcoming Seasons Services

One of the tricks to running a successful landscaping marketing campaign is to advertise with a sense of urgency. The earlier you can start advertising for the upcoming season, the better! Winters are usually a great time to get ahead of your competitors marketing campaigns. Theyre likely to stop spending as much on their advertising efforts because winter typically isnt busy.

However, if you can keep your marketing campaign going, youre likely to spend less money for more exposure. And, when spring comes around, all those people who saw your ads over the winter will remember you when its time for spring planting and lawn care.

What Should I Know About Free Landscaping Leads

A low-quality lead is like getting a terrible Christmas present.

You dont feel like you should complain, after all, it is a lead. But you just wish it was a bit better suited to what you actually needed.

If your landscaping company is getting poor leads its more likely because you a). Havent defined what an ideal lead looks like and b). Youre targeting the wrong audience.

Free landscaping leads arent low-quality just because they cost $0.

In fact, free leads can be the best type if theyve come through referrals or branded platforms like social media. These leads already trust you, have gone out of their way to find you, and are more likely to become paying customers as a result.

So dont stress if you can only afford to apply the zero-cost lead generation ideas weve put together.

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How To Get 100 Lawn Care Customers Fast: 6 Ways

As you read through these simple yet effective methods, take note that:

• This post focuses on short-term marketing tactics to help you get clients fast. Your business success will ultimately depend on consistent, long-term lawn marketing strategies like building a website and growing your online presence. These tactics take time.Use this post for advice to quickly gain traction in the early days of your businessjust dont forget to play the long game, too.

• Getting clients can be challenging for any new business. Lawn care businesses are no different, but as Jason Creel of Alabama Lawn Pros says, Dont get discouraged.If you can preserve and simply survive your first year, then acquiring customers,growing the business and all those things becomes easier as you get more established.Itll only be a matter of time before you have more customers, revenue, and profit.
• Some strategies will work for you and others wont. And thats okay! No two businesses are the same. The key is to experiment until you find what works for you.

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Network With Realtors And Property Managers

Think face-to-face lead generation is dead in 2021?

Think again.

Offline lead-gen strategies still work, and forging relationships with local realtors and property managers is one of them. These partnerships are valuable because property managers and real estate agents typically dont want to handle their propertys lawn care.

Whether theyre looking to lease or sell, a clean and tidy yard is good for their business and theyll look to hire a quality local landscaper to get the job done.

Consider contacting your local realtors and property managers to ask if theyll keep you on file and call you before auctions or viewings. By taking the time to make real-world connections you can unlock a stream of ongoing, quality leads.

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How To Get Customers For Lawn Care Business Follow Up With Prospects

Your prospects have busy lives and we cant read their minds. We dont know if the woman of the house has been pestering her husband for a month to take care of the lawn, we dont know if they are considering a switch from Joes Mowing & Blowing.

But just because they didnt buy today, doesnt mean they wont buy in the next few weeks or months. AND THATS WHY We must follow up with our prospects

Since you want to know how to get customers for lawn care business Our clients that implement our lead follow up program, increase their close rate between 15-25% on average. Thats 25% of clients that didnt sign up immediately, signed up later. Do the math on that. That is easy money just sitting there for you to pick up, if you add just one extra system to your sales process.

So we have to be the lawn care company that stays on the top of their mind until they are ready to buy.

These are warm leads. THEY CONTACTED US. It takes a lot of effort for a prospect to get on the phone or request more info. So they are a lot closer to a sale.

If we continue to follow up and build a relationship we can get those sales a whole lot easier than sending out another direct mail campaign to people who have never heard of us.

Now some of you out there might say that you dont want to pester the prospect, or that your giving a hard sell to prospects by following up. I completely disagree.

Thats a passive attitude, stop being afraid that you are going to bother someone.

Why Do Thousands Of Consumers Ask Billycom For Service Quotes

Billy.com, a leadinginternet marketingfirm, targets consumers who search for quotes fromservice professionalsonline by utilizingadvanced SEO techniquesand ourproprietary algorithms. When someone uses asearch engine, such asGoogleorBing, to look for aprofessional service like local landscaping company, ourBilly.comad is displayed with a link to ourquote request form. The potential customer then fills out details about their request, as well as theircontact information. Billy.com then connects this consumer with theproper service providerin the area who can provide quotes to their local customers.

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Set Up Google Local Services Ads

If youre willing to spend a bit more money to get early sales, are a great option.

These simple ads show up at the very top of the Google results page when people in your area search for lawn care services. Potential customers can contact you directly from Local Services Adsno need to send you an email.

The best part: you only pay when someone contacts your business. This is a great alternative to the pay-per-click model that other types of Google ads useyou only pay for actual leads.

Costs per lead vary by region and industry, but LSAs let you set weekly and monthly budgets so that you never spend more than you plan to. When you connect Jobbers lawn care software with Local Service Ads, your leads can book jobs directly from your ad in just a few clicks.

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Lawn Care Marketing Tips

Once you have a high-quality lawn care and landscaping website, there are a few initial steps you can take to ensure your business gets off to a good digital marketing start. These tips are not the only ways to boost your landscaping business but can be good jumping off points for those that dont know exactly where to start.

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Send Traffic To Your Funnel

There are a way of methods you can employ to generate traffic online. There are complimentary techniques, youll discover that there are some you have to pay for. Both methods can work, however youll require to discover the right method that works for you.

Speaking out loud, if you occur to have more time than money, then it might be sensible to begin with the totally free traffic producing approaches. Conversely, if you have more cash than time, you can begin your venture with a paid method such as pay per click ads.

It is essential to keep in mind that although you will have to invest some money upfront when you utilize the paid traffic technique, it will see you obtain faster outcomes if you do it correctly, naturally.

Google Ads

Paying for Google ads is a sure-fire way of producing traffic. Basically, you will need to establish your ads utilizing your Google Adwords account, select a keyword youre intending to target, and after that select the amount you want to spend for an individual to click on your ads. Keep in mind that when it pertains to pay-per-click, each time someone clicks your ad, it will cost you some money regardless of whether they acquire the item.

Guest Blogging

Visitors posts can help you generate leads when you compose for authoritative websites, especially the ones that draw in your target market.

Social network

Facebook Ads

Youtube Videos

Banner Ads

Lawn Care Lead Generation Strategies

Since coming to Landscape Leadership in 2016, Ive helped dozens of green industry companies grow their lawn care businesses. Ive been personally involved with parts of their strategy and they have shared insights into their campaigns outside of the services we offer.Some of our clients campaigns have been impressive…others didnt pan out so well. There are a lot of variables and different companies often have different results.But I sincerely commend any companys courage and openness to try new marketing strategies. You often never know until you try.Today, I want to share what I and other green industry professionals have learned to be the 16 best lawn care lead generation strategies . Ill give them a 1 through 5-star rating.

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Generate Your Own Landscaping Leads

You can try and generate your own landscaping leads for your landscaping services.

But you will need a large investment in marketing expenditure and will have to use a large chunk of your marketing budget to get this to work.

I see a lot of businesses nowadays go and blow £20,000 on a website but they just have a pretty website they arent marketing that website which is just so stupid, thats the equivalent of going out and buying a Ferrari without an engine if you arent marketing the site in any way how are you expecting to get more sales and leads.

In order to generate leads, you have to have a solid marketing plan and landing page that draws new leads to the lawn care industry, and your business in particular.

A bad lead isnt a lead worth obtaining, so you have to be cautious and strategic to make sure the leads you are generating yourself are exclusive and verified.

Get Your Lawn Care Website Ranked On Google

You need robust SEO, so youre not steamrolled by your competitors. Ensure youre sending the right SEO signals by prominently displaying your branding and logo on your site.

Your site also needs to be mobile-friendly. Thats because more than half of all local searches are mobile searches.

Keywords

Choose the right targeted keywords for your business. These are the ones that are going to be the most profitable. Its better to focus on long-tailed keywords because theyre easier to rank for.

You need to understand the intent behind using the keyword. This is why a user is searching for that particular term.

For example, if a searcher types lawns into the search box, he could be looking for all kinds of things. Several that come to mind include the history of lawns, how to take care of a yard, or why my lawn is better than my neighbors.

But if he typed in best lawn care near me, you know hes looking to hire somebody to do his lawn.

This will be a potentially lucrative keyword for you to use.

Business listings such as Google My Business are essential. A GMB listing can help you rank on Google and snag new customers for your lawn care business.

Thats why you need to optimize your GMB profile and keep it updated.

Local backlinks are important too. Ask business partners, local business directories, and local news outlets to link to your business.

Google Ads

One of the most fantastic things about it is the ultra-specific microtargeting you can do.

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Dont Be Afraid To Think Outside The Box

Everyone needs lawn care services, and chances are there are many people just waiting to be approached with a good deal. Take the time to think about what offers you might be able to promote and take a look at your current customer base.

To get new lawn care business leads, look for places where you think theres a gap and then go after that audience.

The more creative you get, the more likely it is that youll reach customers your competitors havent even thought of reaching. Dont be afraid to try new things and see what new business comes your way.

Lawn Care Lead Generation Tips For Websites

• Use high-quality, professionally-created visual and written content. Youre a lawn care expert. Hire some pros that do these things better and stick to what you do best.

• Everything on your website should call visitors to action. Whether its continuing their research or getting a quote, make this experience easy for them.

• Test and refine your strategy. A great lawn care marketing agency can identify problems and make improvements to get more lawn care leads over time.

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Tips For Lawn Care Signs

• Go big. If youre doing lawn care treatments, use a sign 6 or larger. Some of our clients even post ones that are 8.5 x 11

• Post them along the street/sidewalks where people will see them.

• Opt for the extra protective coating so they last longer and wont easily droop or fade.

• Include your logo and only legally required info. People wont stop there to call you or go to your website. Theyre going to search online for your brand.

What Customers Are Saying

“I love working with 99 Calls. You guys send me a lot of quality landscaping leads. I’d recommend you to anyone, as long as they aren’t a competitor!”

– Chris Black

Chris Black Landscaping

“Glad I came across 99 Calls and I like the way the leads keep coming. I have been able to let go of other lead companies and stick with just 99 Calls.”

– Larry Woolfork

Complete Painting Services in Chesapeake, VA

“We had been struggling with what to do about internet searches until we found 99 Calls. Over the last year we have almost doubled the total revenue for our business from the previous year. One small job that we picked up from 99 Calls turned into almost 60 different jobs. Diane has been great. Thanks 99 Calls!”

– Jeff Meehan

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