How To Get More Lawn Mowing Customers

Set Up Google Local Services Ads

If youre willing to spend a bit more money to get early sales, are a great option.

These simple ads show up at the very top of the Google results page when people in your area search for lawn care services. Potential customers can contact you directly from Local Services Adsno need to send you an email.

The best part: you only pay when someone contacts your business. This is a great alternative to the pay-per-click model that other types of Google ads useyou only pay for actual leads.

Costs per lead vary by region and industry, but LSAs let you set weekly and monthly budgets so that you never spend more than you plan to. When you connect Jobbers lawn care software with Local Service Ads, your leads can book jobs directly from your ad in just a few clicks.

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How Do You Get Lawn Care Customers Fast

There are many ways to get lawn care customers. One of the best ways to build your customer base is by word of mouth be a knowledgeable, likable landscaper to make a good impression on your customers. Once theyre satisfied with your services, theyll likely recommend you to friends and family.

Another good way to pull in more customers is to be active in local Facebook groups and be the go-to person when it comes to landscaping. Answer questions from group members so they know youre an expert on lawn care and remember you the next time they need landscaping services.

Tips On How To Stand Out Among Lawn Care Competitors

Spring and summer are key months for anybody in the lawn care business. If you look around during these months, you might pass dozens of your competitors as you drive from house to house. There are a lot of competitors doing everything from mowing lawns to full lawn care. No matter where your business falls in the spectrum of lawn care providers, it’s important to do things your own way. The flipside of competition in the lawn care business is that there is a wide range of quality within the industry. You can stand out by taking a few easy steps. It’s not hard to stand out among lawn care competitors when you follow these five simple tips:

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Create A Killer Lawn Care Website

Your website has two goals, 1) to attract prospective clients and 2) turn those website visitors into qualified leads for your sales team. Lawn care SEO is a widely misunderstood and oversimplified term. The core concept is that implementing certain online strategies both on and off of your lawn care website will allow it to appear higher in organic search results for hundreds of phrases consumers will enter into search engines.

Traffic is great, but you should also be converting anywhere from 1-3% of all website visitors into a qualified lead. If you are finding that isnt the case, it could point to fixing major flaws with the user experience, images, videos, and copywriting. If you do this right, organic website traffic and lawn care leads will increase over time to deliver results for years to come.

How To Get 100 Lawn Care Customers Fast: 6 Ways

As you read through these simple yet effective methods, take note that:

• This post focuses on short-term marketing tactics to help you get clients fast. Your business success will ultimately depend on consistent, long-term lawn marketing strategies like building a website and growing your online presence. These tactics take time.Use this post for advice to quickly gain traction in the early days of your businessjust dont forget to play the long game, too.

• Getting clients can be challenging for any new business. Lawn care businesses are no different, but as Jason Creel of Alabama Lawn Pros says, Dont get discouraged.If you can preserve and simply survive your first year, then acquiring customers,growing the business and all those things becomes easier as you get more established.Itll only be a matter of time before you have more customers, revenue, and profit.
• Some strategies will work for you and others wont. And thats okay! No two businesses are the same. The key is to experiment until you find what works for you.

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Use Customer Review Tools Like Trustpilot And Google Reviews

Increasingly people are looking for third party reviews of a product or service before they buy it and lawn mowing is no different. There are loads of tools out there to choose from, but I favour Google reviews and Trustpilot. Google is my number one choice because it helps with SEO and most people already have a Google account and Trustpilot because it is another free alternative that has great brand recognition and trust.

Its a bit scary at first to put yourself out there and open to criticism, but I find my customers to be really complimentary. If you do get a bad review, just respond honestly and politely and you can usually get things resolved.

Dont forget that you need to encourage your customers to review your work. To do this, I add If you haven’t already done so, you can leave a review on Google or Trustpilot, with links to my review pages at the end of each invoice email.

Ideas To Get Customers For A Lawn Mowing Business

by Andrea Martins | Apr 28, 2015

Now that youve got your paperwork sorted and youre ready to make money mowing lawns, you might be asking, But how can I get customers for a lawn mowing business?

The short answer is that to spread the word of your amazing lawn mowing prowess, you either you have get out there yourself to tell people, get someone else to get out there for you. Or, as most lawn mowers do, you could rely on a combination of the two options. Otherwise the phone will never ring and you will never have a successful mowing business.

To kickstart your thinking, here are 20 ideas to get customers for a lawn mowing business:

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Ways To Get More Lawn Mowing Customers

So, youve got a lawn mowing business but you want more customers, right? In the past, businesses would have to rely on mailers, bulletin boards, in-person connections, newspaper ads and so on. While these methods still work, the internet can help you reach more potential customers and keep existing ones. You will also want to network with other professionals and research your competitors to gain an advantage when seeking new business.

Lets take a look at some inexpensive ways to get more customers for your lawn care business fast.

Invest Wisely In Google Ads

These ads that appear at the top of search results can be a great way to increase visits to your website and resulting leads while you are working to improve your organic traffic. However, Google Ads can result in a poor ROI if you dont take the right approach. This lawn care lead generation strategy works best for services like lawn care that have a short sales cycle, high sense of urgency, and smaller price tag. If you do this correctly, you should be getting a cost per lead of $10-$35 for Google Ads .

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Place Retargeting Or Display Ads

Ads that follow you around online are annoying and intrusive. Ive tried these in the past and also have had clients place them. The cost is minuscule but the results are even less. Id focus your lawn care lead generation efforts on something you can get a better lead conversion rate instead of 0.010% like youll see with retargeting ads. FYI, Ive been on some of your websites and your ads are following me around. I dont even live in the same state! Thats some great targeting there…

Pro Tip Get Lawn Care Customers Automatically

By far, THE BEST way to get lawn care customers fast AND automatically is by using the best lawn care software.

• Set up email campaigns for your leads and track the results.
• Track all of your lead calls and easily add them into your account.
• Win more jobs with instant quotes and estimates from anywhere via Team App.
• Fix all of your client relationships using the best CRM software for your lawn care business.

AND so much MORE!

Plus, use Service Autopilot tools like Automations and SmartMaps to take your lawn care business to the next level with AUTOMATIC GROWTH.

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Be Active On Social Media

Social Media is the newest form of networking.

You want to be active on social media, but you still have to act professionally.

You might not have a brand new truck with your logo, but still wear a shirt, be professional and dont attack negative reviewers.

In order to find homeowners , youll want to focus on Facebook and Twitter. LinkedIn tends to be geared toward green industry pros looking for commercial clients.

Focusing on Twitter and Facebook because thats where youll find homeowners. LinkedIn tends to be geared toward green industry pros looking for commercial clients.

When you develop a following on Facebook and Twitter, the next step is advertising. and least expensive ways to grow your lawn business.

Your goal, though, is to save up money to hire a web designer to develop a website that will draw people to you and make you the local green industry go-to company.

Localising Your Lawn Mowing Business Website

Although you may operate in a small or large area, unless you literally only operate in a small village, you are going to need to think of the other keywords that people might use to search for a lawn mowing business.

Thinking back to my Northampton example, people are obviously likely to also search for Northamptonshire. Equally, people also like to search much more locally. Northampton can be split up into Abington, Billing, Collingtree, Cotton End, Dallington, Duston etc. As a result, you need to make sure that these keywords are also included in your website.

For the major areas and those that you really prefer to work in, I can recommend that you setup localised landing pages on your website. These pages would look something like this:

< website address> /lawnmowingservicenorthampton or < website address> /lawnmowingservicecollingtree

This is going to help the search engines to understand exactly where you operate and give you a better chance of appearing in the crucial first sport in the SERP.

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Market Your Services Before Busy Season To Generate $108000 In Revenue

Peak season for landscapers varies depending on location, but it generally begins in spring and ends in fall.

But no matter where you are, one thing is true:

Theres always another guy looking to take your customers!

Whatever medium youre using, there are 2 rules for winning the landscape marketing game:

You should start planning and running your lawn maintenance marketing campaigns well before the start of spring.

And I recommend hitting each prospect with your message AT LEAST 3 times.

Repetition wins the game when it comes to landscape advertising. It builds your credibility with your target audience because when they see your ads again and again they understand that youre a stable, trustworthy business.

It also increases the likelihood that you will reach them when they DO need you.

These guys timed their landscape postcard campaign to reach prospects 3 times in early spring and brought in $108,000 in revenue!

Not only will this help you stay busy throughout the season, it will give you time to take better care of your customers, because your marketing is already handled!

Get An Effective Lawn Mowing Website Up And Running

If you have no experience in the digital world, you may see websites as a dark art and something that you need to pay lots of money for. Perhaps they were in the past, but today, if you can use Microsoft Office, you can build a website.

At its core, a website is just a collection of files that are stored on the internet somewhere and have an address that tells people where to find those files . There are several ways to manage each part of a website individually, but it can get a little complicated and you need a certain amount of technical knowledge.

More recently, for all my businesses I use Squarespace. This is a simple, one-stop place where you can design your website, manage the content, buy a domain name and even add email marketing tools on top. Its really easy to use and there is so much content on how to get started, its not worth my repeating it here. All I can say is that I am really impressed by the features and I can even update my website from an app on my phone. Its great.

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How Do I Promote My Lawn Care Business

There are many ways to promote your lawn care business. Here are just a few ways you can put your companys name out there and find more prospective clients. For more ideas, you can check out our tips on generating leads as a small business.

1. Discounts and customer referrals

Encourage current customers to tell others about your business by giving them discount coupons when they get someone new to use your services. For newcomers, you can offer a one-time exclusive discount so you can get them to experience your services firsthand.

2. Print materials

While print marketing may seem dated, flyers and lawn signs offer a personal touch that most people trust. A good piece of advice is to always carry business cards with you wherever you go. If the topic of your business comes up in a conversation, youre ready to promote your business.

Printing T-shirts with your business name and contact information is also a good idea. Wearing them as a uniform lets you and your team become walking billboards, informing people passing by of your business.

3. Online presence

Online presence isnt just about social media. You should also set up a Google business profile so your contact details are automatically displayed when people look up your lawn care company. Moreover, you can add photos and review scores to convince potential customers that your business is legitimate.

Blog About Your Lawn Mowing Work Whenever You Can

Buyers love to read case studies. So be sure to take lots of photos of your work when out on site, this way you can talk about what you are doing, how you solved problems and include your customers response. A good time to catch up on this is in the off-season and you can schedule the blogs to go live each month throughout the year. Your blog titles could be things like:

• Creating the ultimate lawn stripes in Northampton.

• A busy day mowing lawns in Daventry.

• Fixing a cottage lawn in Billing.

Just try to think along the lines of what people might be searching Google for and include lots of keywords. Your blog needs to be longer than you think they do, so aim to include as much detail as possible. Your paragraphs could be:

From a word count perspective, aim for about 1,000 words as a minimum. But if you cant get to that many, just do as much as you can – its better to get some content up rather than none.

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How To Get Lawn Care Customers Fast

Growing your lawn care business requires a three-prong approach. First, advertise your business through word of mouth with friends, family, and existing customers. Next, establish a digital presence with a Yelp Business Page,social media, and company website. Lastly, utilize more traditional techniques like print marketing, discounts, and referral incentives.

Get a free Yelp page

Promote your business to local customers.

Appearing Local With Virtual Phone Numbers

In my experience, a landline number is better perceived than a mobile number by older, wealthier customers and many people will only phone a company that has the same dialling code as they do. It is therefore crucial that you have a phone number that are local to the areas you wish to work in. In Northampton, the main code is 01604. However I may also wish to have an 01908 number to cover work nearer MK, a 01327 number for Daventry and a 01933 number for jobs in Wellingborough.

Dialling codes around Northampton.

Fortunately, Wikipedia has a map that shows all the dialling codes that you may need, depending on the area you cover. Although, Im sure you are wondering how to get hold of these magic local phone numbers?

The answer is to use a virtual phone service. I use a company called Birchills Telecom. For only a few pounds a month, they provide me with a phone handset that connects to my router at home which is strictly for business. It can receive calls from all of my local number, it records the calls, acts as an answerphone and even forwards the landline calls to my mobile. If I miss a call , it records the voicemail as an audio file and emails it to me. They also seem to offer a phone app that allows me to call customers from my mobile that looks like Im calling from the local numbers, although I have no experience of that. Its a great system and is incredibly good value for money.

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