Get Too Many Lawn Care Referrals
New clients dont trust you.
Heres why: You sell an invasive service, and youre a stranger working on their property.
And while this is true, can you guess who they DO trust?
Their friends and family.
Word of mouth referrals are a powerful tool you can use to sell your invasive services – like lawn care and landscaping.
Your clients NEED to trust you, and great referrals skip over that trust barrier.
Over time, referrals snowball into more referrals. In other words, one good client can win you two more then four, and so on And before you know it, clients will start finding you.
Just follow these magical steps to win amazing lawn care referrals:
- Ask for referrals at the right time
- Focus on the clients who LOVE you
- Equip you and your team with business cards at ALL times
- Use better referral incentives and offers
Great referrals cost $0, and theyll boost your lawn care business revenue and reputation.
Social Media Marketing Funnel Example
Heres an example of a powerful social media marketing campaign with a short email follow up sequence. This works great for residential lawn care, landscape, tree, irrigation, and snow service providers.
Top Dress With Cedar Or Cypress Mulch
If youre mulching a big area, use a cheaper hardwood mulch for most of it, then top-dress it with cedar or cypress. You can also top-dress old, ratty-looking mulchjust sprinkle on a fresh 1-inch layer and itll look brand new. That way youre not paying for something you dont see with your lawn maintenance.
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How To Print Lawn Care Flyers And Postcards
While youre printing your flyers and postcards, get some business cards printed if you havent already. You might be able to save money by bundling a larger order.
Create Content That Makes A Difference
Your content must focus on the reasons why customers should choose your company over the others in the field. What edge do you have over the competition? Do you use the latest and most innovative equipment? Are your employees highly skilled and trained professionals? How about convenient payment services? Do you offer other services in addition to lawn mowing such as sprinkler repair and landscape or christmas lighting? All this information can compel potential clients to choose your business.
Ground Covers Control Erosion And Weeds
Ground covers are an easy way to soften rock features and patios or control erosion on slopes. If the soils good, kill the existing vegetation and leave it in place on the slope to stabilize the bank and serve as mulch. Then plant through the layer of dead material. Add another layer of shredded bark or other mulch after planting to conserve moisture and reduce weed problems while your ground cover becomes established.
Best Apps For Lawn Care And Landscaping Business Owners
Posted on July 13, 2022 by Wendy Komancheck
Owning your own business is a lot of work. Owning a business that factors in clients and their wants and needs is even more complicated. If youre a lawn care or landscaping business owner youve probably spent a lot of time working with clients to make sure youre doing exactly what they want. No one wants to be surprised with landscaping or a lawn they hate.
Lawn care and landscaping businesses have some unique needs other businesses may not. The ability to pull up a contract while in the middle of a large outdoor project, for example, could be very useful for your business. Luckily with technology and smartphone apps, there are plenty of new options out there when it comes to managing your business.
Now is the perfect time to take a minute or two to learn about the best apps for lawn care and landscaping business owners. A few extra minutes now could save you a lot of time and frustration while youre on a job site, and youll never regret that.
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Purple Care Lawn Care
The Purple Care website is extremely unique compared to other lawn care websites.
With their purple color scheme, theres not a chance in the world you wouldnt know which lawn care company you were looking at.
The main thing youll notice is that their website is focused around providing answers to visitors questions.
For example, they have 20+ pages that were made to cover each service they offer in depth. This helps the visitor know exactly what they can do and how they can help.
I will say that as I am looking through the website, it is really easy to get in touch with them at any moment.
They have contact forms and their phone number spread out throughout the website, so their information is almost always in front of you.
Offer Discounts And Referrals
Discounts and referrals are an effective way to earn business from new and existing customers. Referral incentives, new customer discounts, and seasonal promotions are three effective ways to secure more business.
Customer referrals are one of the best ways to steadily grow your customer base. When you deliver excellent service to your clients, you can ask them to refer their friends and family. You can offer discounted services for every referral they send your way.
To incentivize new customers, offer exclusive discounts for first-time clients. The lawn mowing business is ultra-competitive with several large companies dominating the market with low-cost service. Customers have plenty of options, so an attractive deal could sway them to your businessespecially if you dont have an established brand name. You could offer something like:
- First-time customers can buy one mowing service and get the next one free.
Seasonal promotions are another way to re-engage existing clients and entice new customers. As soon as winter ends, create an early-bird special for those who sign up before others. You can create urgency by limiting the offer to a certain number of people. Heres an example:
- Sign up before March 20 to receive 20% off your first five mows. Offer is limited to the first 15 customers.
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Healthy Soil Means Fewer Weeds
Lawns that are nutrient-stressed are a breeding ground for weeds, so the best defense is a healthy lawn. Test the soil to see what type and quantity of fertilizer are needed to help your lawn. Proper fertilization improves lawn health, so grass can compete better and crowd out weeds without a lot of weed killer.
Post Regularly But Not Too Regularly
Consistent communication is a big plus since most social users follow a lot of people and brands. If you are out of sight, youll definitely be out of mind. At the other extreme, if you are posting six times a day, you may be inviting followers to tune out because the content is cluttering their feeds.
One to two posts a day should be a good starting point for most landscaping businesses. Keep in mind a post could be simply a photo with a brief description or just text that communicates a short but valuable message.
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Train Your Lawn Care Crew To Be Amazing Salespeople
Your lawn care crew can be your best advocates! Which is why you should train them to be salespeople.
Since they work directly with your clients, they already know what your ideal clients want, what they hate, and what they wish they had
And if they dont already know this, then they can easily find out by talking to them.
Now, your lawn care crew has all of the necessary information they need to win you more ideal clients.
All thats left? Teach them how to sell to people.
Personally, I recommend having your crew read How to Win Friends and Influence People by Dale Carnegie. Its a sales marketing classic, and all of the concepts work without making you feel like a pushy car salesman.
Everything in this book boils down into three main categories:
When you and your crew know your clients, youll not only be able to sell more to them, but you can also do a better job too because you know what they expect of you.
This makes it SUPER easy to sell to them in-person to get new clients and upsells from your current ones.
Claim Your Yelp Business Page
Creating a Yelp Business Page will give you valuable exposure to people searching for services in your area. You can add photos of your business, customize your page, and even . Having a business page on Yelp also allows you to interact with your customers directly.
Customers are able to rate their experience with your business, which means a wealth of positive reviews for other potential customers to see. Even if you receive reviews that arent as positive, you can respond to customers and help solve any issues they may have.
Claiming your Yelp Business Page has a low barrier of entry and only takes a few minutes. Head to the Claim my business page to start interacting with your customers.
Get a free Yelp page
Promote your business to local customers.
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How Much Does Lawn Care Cost
According to our research, the average cost of lawn care is between $100 and $200 per month. The exact price of your lawn care plan will vary based on the size of your lawn and the treatments you needlarger lawns and a wide variety of treatments like aeration or tree services will increase your price. If youd like to save money on lawn care, opt for DIY options like Sunday.
Sunday: Best Diy Lawn Care
- State Availability: All 50 states
- BBB Rating: N/A
- Year founded: 2019
Lawn care innovator Sunday brings a DIY twist to the industry. Creating a customized subscription box for your lawns needs, the company ships lawn care ingredients, such as fertilizer, weed control, and insect control, straight to your door. Although a relatively new addition to the industry, Sundays user-friendly packaging makes it a smart choice for homeowners looking to learn about lawn care.
Sunday Services & Pricing
- Custom Lawn Care Plan: Starts at $119
- Fescue Rescue: 5 lbs of fescue grass seed for $29
- Bermuda Time: 5 lbs of Bermuda grass seed for $34
- Weed Warrior + Dandelion Doom Pack: Two bottles of weed control for $20
Sunday doesnt send out professional lawn care specialists to your lawn to tackle a list of maintenance and care projects. Instead, the company sends a customized subscription box directly to your door, full of lawn care necessities like fertilizer and weed control designed for your individual lawns needs. The kits are full of nutrients and are delivered over the course of the growing season in your area.
Why We Chose Sunday
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How To Promote Your Landscape Company On Social Media
Insights from Anne Michelsen, a contributing writer with GreenMark Consulting Group
Whomever your clients are, most of them are guaranteed to be on social media. In fact, a recent study found that on average, Americans check their Facebook, Twitter and other social media accounts no less than 17 times per day. And the most frequent social media users are adults over the age of 25.
There are other benefits to using social media. Its easy to use and free to get started. Also, its great for tight budgets when and if you do want to start advertising.
Another great thing about social media is that it has become increasingly visually oriented over the years. For an industry like ours where aesthetics is a top selling point, thats a great advantage. Even platforms like Twitter and LinkedIn, which used to be text-only, now can be used to full advantage to not just tell, but show your customers exactly what you can deliver.
Here is a rundown of some of the most popular social media sites, plus suggested posts and frequencies for your landscape business:
The Easiest Way To Be A Pro At Seo
Even better than creating an amazing website is creating a website that appears at the top of search results.
SEO is the combination of healthy web practices and keyword usage that puts your website at the top of search results.
Since websites with good SEO get seen first, businesses that invest in SEO are getting over 50% of web traffic.
Good SEO can be several times more profitable than great flyers!
Read our full SEO guide for lawn care to find out more.
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Use Flyers Door Hangers & 9
Print marketing still works.
But heres the problem: Most people dont know how to make it work for them.
When you do it right, lawn care flyers can be a cost-effective way to build your lawn care client base and improve your lawn care marketing.
Flyers benefit your lawn care business in multiple ways:
- Increase your referrals
- Stay at the top of your clients minds
- Get hired from a cheap piece of paper
With almost 100% certainty, I can tell you that new leads WILL see your flyers.
So your main goal is to make sure your leads like what they see.
Mulch Protects Trees From Mower Wounds
Protect exposed tree roots at the surface of the yard by mulching around the root area. A 2- to 4-inch layer of wood chips or shredded bark protects the roots and creates a good growing environment. Planting grass right up to a tree trunk is a common practice, but its not good for the tree because grass and trees compete for water and nutrients. The tree will be healthier and grow faster if you put a 3- to 4-ft. border of mulch around it instead of grass.
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Instructional Videos To Illustrate Your Subject Matter Authority
In addition to simply gaining exposure with local potential clients, you also need to convince them that your company is best positioned to serve their needs. By uploading videos on YouTube where you illustrate your professional knowledge, you can build your authority in the eyes of your potential clients.
Focus On Your Reputation
For small lawn care companies, reputation is everything. Like other contractors, small lawn care businesses can suffer from bad word of mouth, especially when homeowners are already inclined to distrust contractors.
Besides, good recommendations from existing customers represent the easiest and cheapest way to increase business. However, satisfied customers are much more likely than dissatisfied ones to keep quiet about their experience. They post fewer online reviews and speak less about your company to their friends unless, of course, the friends happen to ask, Hey, who does your lawn?
Boost your reputation by soliciting feedback from customers. Offer customers a simple form for comments, negative or positive. Positive comments can be shared online to boost your reputation. Negative comments and complaints can be mined for data to help you improve your business. Offer points, discounts or other bonuses to customers who refer others, and make it easy for them to do so. Prioritize great customer service and work to offer the best lawn care you can.
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Catchy Lawn Care Advertising Slogans
Slogans are short lines of text that quickly communicate a message in a memorable way. Use these ideas as a starting point when youre coming up with your own lawn care or landscaping advertising slogan:
- s #1 lawn care team
- Trusted in since
- Mowing and sowing since
- Leave your mowing to the experts
- Whos mowing your lawn this summer?
- Want your lawn to impress? Call on the best
- Keep your lawn from being a yawn