How To Get Lawn Care Customers Fast

Set Up Google Local Services Ads

If youre willing to spend a bit more money to get early sales, are a great option.

These simple ads show up at the very top of the Google results page when people in your area search for lawn care services. Potential customers can contact you directly from Local Services Adsno need to send you an email.

The best part: you only pay when someone contacts your business. This is a great alternative to the pay-per-click model that other types of Google ads useyou only pay for actual leads.

Costs per lead vary by region and industry, but LSAs let you set weekly and monthly budgets so that you never spend more than you plan to. When you connect Jobbers lawn care software with Local Service Ads, your leads can book jobs directly from your ad in just a few clicks.

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Either Stay Small Or Scale Up The Right Way

Russell keeps his service area small by design.

Most million-dollar companies only have a 10 to 14% margin because they have a lot of overhead. However, he says that companies who do less than $2,000,000 worth of business annually have a 50% to 60% profit margin.

If youre a small company and your profit margins are less than 50 to 60%, youre doing something wrong.

Thats why he doesnt want to get too big.

Although there are advantages to staying small, you can scale up if you do it right. No matter how big you get, stay lean. Heres a video weve done on that topic:

As you grow your business, you might have the desire to branch out into more directions. Thats what Russell is doing right now.

He has big ambitions, and he has plans to give his company a makeover:

You might start out with a broom and a single push mower. But, if you do fantastic work and continue to rake in the cash, theres no telling how high you can fly.

The skys the limit!

How To Get The Revenue Flowing And Attract Your First 25 Customers With Less Work

Now we really come to it! All the licenses, mowers, software and sweat means nothing without the lifes blood of your business customers.

Ive found that for many folks this is an area where they need the most help or perhaps even have the most fear. Thats natural, really.

After all setting up a bank account and buying a truck, while they do have some tips and tricks, are straight forward. Those are concepts that are easy to understand. When it comes to marketing and customer care, though, thats where a lot of people want to really learn the methods that work where theyre previous experience may not have prepared them.

Thats okay, though because if youre in this group, youve got a huge advantage over people who try to figure it out on their own. This blueprint is going to peel back the veil for you. In fact, with whats in this chapter and the next one, youre already going to have an advantage over 75% of your competition.

It sort of goes with the territory. My experience has shown that a lot of lawn companies have the same problem that a lot of software engineers and networking people have they know how to do the job, but arent really that great with people.

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Optimize Your Social Media Pages

Have you been neglecting your social media pages this season? Its easy to do when youre out in the field and running your business. Finding the time for proper marketing, branding, and maintaining a professional, online appearance is difficult.

Whether most of your customers come from social media or not, people are looking for your brand not only through search engines like Google or Bing, but also through social media. Theyre looking at your community presence, your brand personality, the quality of your work, and most importantly your reviews on multiple platforms.

Residential customers are looking at your Facebook profile while commercial clients are taking a look at your professional appearance on LinkedIn.

Take the time this winter to give your social media pages a professional makeover. If youre not sure where to start, take a look at this guide on how to .

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Reach 79% Of Potential Landscaping Customers On Facebook

Facebook marketing is crazy popular, and with good reason.

• 79% of online Americans are on Facebook
• Thats 68% of ALL Americans
• 75% of them go on the site everyday

In other words:

Its a huge opportunity for lawn maintenance advertising.

However:

Many business pages organic reach have declined sharply. For some, its as low as 2 PERCENT.

That means you have to pay up for an ad, like this:

I recommend running Facebook ads at the same time youre mailing your landscape postcards.

In fact:

You can match your Facebook ads special offer and design with that of your direct mail campaign.

Like this:

So your prospects see ONE cohesive marketing message whether they receive your landscaping postcard in the mail OR see your ad on Facebook.

Plus, get this:

So if youre mailing your lawn services postcards to all the homeowners in Nashville, TN, you can then target those same exact people on Facebook in Nashville, too at the SAME time.

Amazing, right?

This coordination of mailing direct mail plus simultaneously showing matching Facebook ads gives your prospects the perception that your landscape marketing is almost everywhere.

Its called Everywhere Small Business. With it, your landscaping business can simultaneously target prospects with:

• Direct mail
• AND Facebook ads.

And YOU dont have to do anything.

Essentially your landscaping marketing will be shown EVERYWHERE your prospects already spend their time, generating the following:

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Attract Up To 56% More Clients By Distributing Landscaping Flyers And Door Hangers

According to the Data & Marketing Association, 56% of consumers trust print marketing more than other marketing mediums which is part of why landscaping postcards can generate up to a 1,400% return on investment

But guess what:

Lawn care flyers and door hangers work too!

Plus:

Theyre extremely affordable! If youre a brand new business trying to figure out how to get landscaping customers, flyers are a good place to start.

The only problem is:

I dont know ANY small business owner who has the kind of time required to pass them out!

When it comes to delivering your flyers, you could:

And while youre crew is handing out your landscaping flyers, have them do this too:

Use Your Existing Network

Friends and family are the first people to turn to when youre figuring out how to get lawn care customers fasttheyre likely willing to lend a helping hand to grow your business. Youll also want to reach out to any current customers for feedback and recurring business.

Let everyone in your immediate network know that youre launching a lawn care company or trying to grow your customer base. Get the word out by posting on your social media channels or through word of mouth. You can also create a friends and family discount to make the offer sweeter.

Your existing customers are another source of potential leads. Its crucial to maintain healthy relationships with your current customers if you want to keep their business. Check in with them periodically to see if they need any updates to their service, like spring lawn cleaning, lawn aeration, or continued service after the winter season.

Ask your customers for constructive, candid feedback that can help you improve your business. More likely than not, they will give you valuable insights and may be more inclined to leave a review on a site like Yelp or provide a testimonial you could put on your website.

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Get Lawn Care Customers Fast With These Easy Strategies

Now, you have all of the tools and information you need to get lawn care customers fast.

No matter where youre at in your lawn care business growth, all of these strategies are great ways to take your growth to the next level.

Whether you implement a client referral program, utilize Facebook Ads, or , your lawn care business has the potential to grow fast with any of these strategies.

I promise, when you start implementing these strategies, you can start automatically winning more clients right now.

Offer Custom Services By Neighborhood

Not all neighborhoods are created equal. Take the time to consider each areaâs specific landscaping needs so you can tailor your direct mail, emails, or ads accordingly.

Plus, people will notice the personalization. Recognizing the unique needs of an individual can help your business stand out from the competition. Tailor your offerings, and you may see more inquiries roll in than if you ran a one-size-fits-all campaign.

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Be Active On Social Media

Social Media is the newest form of networking.

You want to be active on social media, but you still have to act professionally.

You might not have a brand new truck with your logo, but still wear a shirt, be professional and dont attack negative reviewers.

In order to find homeowners , youll want to focus on Facebook and Twitter. LinkedIn tends to be geared toward green industry pros looking for commercial clients.

Focusing on Twitter and Facebook because thats where youll find homeowners. LinkedIn tends to be geared toward green industry pros looking for commercial clients.

When you develop a following on Facebook and Twitter, the next step is advertising. and least expensive ways to grow your lawn business.

Your goal, though, is to save up money to hire a web designer to develop a website that will draw people to you and make you the local green industry go-to company.

Put Your Number Everywhere

If you have a truck, plaster your number on it with an enticing call-to-action . Order business cards with all of your contact info (you can get them for cheap at sites like

Make sure all of your social media pages contain your business contact info, as you never know when someone in your network might want to hire you.

Speaking of which

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Get Your Lawn Care Website Ranked On Google

You need robust SEO, so youre not steamrolled by your competitors. Ensure youre sending the right SEO signals by prominently displaying your branding and logo on your site.

Your site also needs to be mobile-friendly. Thats because more than half of all local searches are mobile searches.

Keywords

Choose the right targeted keywords for your business. These are the ones that are going to be the most profitable. Its better to focus on long-tailed keywords because theyre easier to rank for.

You need to understand the intent behind using the keyword. This is why a user is searching for that particular term.

For example, if a searcher types lawns into the search box, he could be looking for all kinds of things. Several that come to mind include the history of lawns, how to take care of a yard, or why my lawn is better than my neighbors.

But if he typed in best lawn care near me, you know hes looking to hire somebody to do his lawn.

This will be a potentially lucrative keyword for you to use.

Business listings such as Google My Business are essential. A GMB listing can help you rank on Google and snag new customers for your lawn care business.

Thats why you need to optimize your GMB profile and keep it updated.

Local backlinks are important too. Ask business partners, local business directories, and local news outlets to link to your business.

Google Ads

One of the most fantastic things about it is the ultra-specific microtargeting you can do.

Try Door To Door Campaign

Although this sounds too traditional nowadays, door to door marketing is still a way to go if you do not have much for the marketing budget. This is not only cost-effective but also a great way to freely advertise your business by personally interacting with your potential customers. Doing a door to door marketing campaign comes with a couple of options:

• Use door hanger
• Hand out flyers and talk to prospects

Both can be beneficial in building brand awareness for your business, but it is also important to weigh the pros and cons of each.

If you employ door hangers in your marketing campaign, it could be a lot easier and least time consuming because you dont have to spend time talking to a potential customer. Getting customers using this method will heavily rely on how well-written your marketing content.

Copywriting is the top skill that is needed to convert customers using a written brochure or flyer. The glossiness and the overall look of the material cannot outweigh the words written on the material that significantly appeal to the emotional needs of the reader.

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Door Hangers Money Really Does Grow On Trees

Yeah, were going old school now, right? You know what door hangers are paper or card stock flyers that you wait for it hang on peoples front doors.

You can do the same thing in parking lots, but honestly, theres a method to the madness of working in a neighborhood.

One of the things thats going to help you make money and save money too, is whats called your route density. Ive already touched on this a bit but let me expand on the idea a little.

The more time you can spend cutting and the less you can driving the better. Youll save on fuel and youll maximize the time youre actually earning money. Remember, youre only making money while the equipment is running.

Yes, in the beginning, you may get a few customers who are a few miles apart and will probably spend more time than youd like driving back and forth in your area. This will fix itself as your list of clients grows, of course.

Thats one reason why door hangers are so awesome. Using VistaPrint or another online printer, you can get a few thousand nice paper hangers with your contact info and even a photo you upload for next to nothing.

So now, when you get a customer in XYZ sub-division, for example, you can spend a few hours putting a flyer on all of the homes in that neighborhood. Sooner or later, youll start getting customers calling you from the same area.

3 clients X $1,260 = $3,700

Okay, it costs you $420 of your time and maybe $30 in flyers. $450 and you earn more than 10 times that much.

How To Get 100 Lawn Care Customers Fast

There is a large market for you to get lawn care customers in upper middle class neighborhoods. Many homeowners may already have a company they contract with, but I can promise you that many are also dissatisfied with their current provider.

Heres what lawn care customers want and how you can tap into it to gain clients very quickly.

First, understand the buying considerations for your target market.

• More Lawn Care Marketing Ideas

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Ppc Advertising With Retargeting To Get Lawn Care Customers Fast

PPC advertising is a type of advertising where you pay only when somebody clicks on your ad. Most ads on and fall into this category.

PPC advertising is extremely powerful because you only pay when an ad performs. Instead of paying for impressions, you pay for leads. This dramatically speeds up the advertising process by sending customers directly to your site and letting you know how many youre getting.

And with retargeting, PPC advertising becomes even more powerful. Retargeting lets you target customers who have already visited your site or Facebook page once before, meaning that they are already familiar with your business and have a higher chance of becoming a customer. For more on retargeting, see our article on Lawn Care Local Business Building Strategies.

Create Social Media Accounts

Social media has also been a great outlet for businesses to advertise themselves, and it comes at no cost. Setting up a page on Facebook may be a great idea to show off your work and gain followers and reviews, and other platforms like Instagram and Twitter are also great for posting photos and information about your services for free. Ask your friends, family, and satisfied customers to share your business on their pages, too, so you can get more followers. Youll want to make sure you dont post the same photos or information over and over, as people may get bored with this and could unfollow you.

You can also post testimonials from happy customers on all of these platforms to draw more customers in.

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Successful Lawn Care Companies Always Do This

Theres a simple technique that lawn care business owners can borrow from other industries. Its a sales tactic that has proven to be effective and is backed by research studies on increasing sales.

Its your response time.

• Put your phone and email at the bottom of the flyer.
• BE SURE TO ANSWER VERY FAST when someone contacts you.
• Get a Google voice number so you can get a text the moment someone leaves a voicemail.
• Set up an email alert on your phone so you can see when someone reaches out to you by email.
• Your response time is critical Im talking minutes, not half a day or the next day.
• The #1 reason people lose sales for this type of service is that they dont respond in a timely manner.
• The people youre prospecting are busy so if you get back to them within 5 minutes, you increase your chances of reaching them and closing the sale by over 20 times.