Invest In Your Image To Boost Sales
Besides covering your costs in your bid, another tip we have for making a profit in the landscaping industry is this: present yourself professionally so that your potential client sees you as trustworthy. You can establish a baseline of professionalism and trust simply by using a BrandPack to proudly display your company identity.
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Present Yourself As A Professional
Perception goes a long way when it comes to hiring professional services, and if you are perceived as being professional across the board, youll have a much better chance of winning contracts for quality commercial properties. You need to give the impression that you can handle big accounts, if you want to have big accounts. Here are some proven ways to boost your image:
- Have clean, professional-looking uniforms for employees
- Have company vehicles that are professionally wrapped or painted
- Have a proper business website
- Have the right equipment for the job
- Have competitive pricing
How To Use Linkedin To Land Commercial Lawn Care Contracts
In this article, you will learn how to use Linkedin to land commercial contracts for your lawn care company.
It’s no secret, there are A LOT social media platforms these days.
But our research has shown that Linkedin can be a great place for lawn care businesses to acquire commercial leads.
Today, I wanted to share with you the best ways you can use Linkedin to grow your lawn care business in 2021.
So we reached out to the experts to see what they had to say.
And while you are crafting your LinkedIn content, you will also want to consider these copywriting tips for lawn care companies.
This is what we learned!
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When Do You Mow Your Lawn
Weekly mowing is the rule, but some lawns require more frequent mowing. However, some grasses grow more slowly and will only need mowing every ten or two weeks. In general, dont jack off more than a third of a grass blade at a time. More than that could be detrimental to the grass.
One of the easiest ways to create a professional landscape bid is using software or a template. If you dont have an idea and time to create one, use the given tips and templates above. They are not only accessible, but they are also easy to use. So, dont hesitate to download them now!
Calculate Your Hourly Labor Rate
How much are you going to charge per person, per hour for the average job? This number should be based on things like the going rate in your area, how much money you want to earn per hour, and how much youre paying your employees.
If youre just starting off, look at the work and estimate the time it will take you to complete the job. Then consider how much you want to make per hour.
Pricing by the hour makes sense because lot size isnt always an accurate pricing metric. For example, garden homes might take you half an hour to complete, even if they are the same size as a quarter-acre lot, which could take you 45 minutes to complete.
Jason Creel explains that your hourly rate is important, but you shouldnt communicate it to your clients.
Lets just say that your hourly rate is $60 per hour. Now, youre not going to speak to the customer and say, hey, I charge $60 an hour, so Im going to time myself when I cut your grass, and then multiply that by 60. Youll quickly learn how to estimate and then multiply that in your mind.
Pro tip: if youre just starting out and not sure about how long a lawn will take, keep track of the time it takes you to complete the job using time tracking software or a stopwatch. From there, find the average of your labor hours over time before figuring out exactly what speed you work at.
Prefer watching a video? Jason Creel talks about pricing out lawn care services below:
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How To Bid Your Next Commercial Lawn Care Contract
Getting a commercial lawn care contract means one thing: big money.
But it can also mean a big headache if you do it wrong:
- Charge too much, and you lose the contract.
- Under bid, and you could lose money.
The goal is to WIN the account and make a PROFIT, right?
In this guide, I will show you EXACTLY how to bid more commercial lawn care contracts FAST, which means big money for your lawn care company. Let’s do this:
A Subscription To Facilities Tenders Offers Your Business:
- Access to all exclusive, public and private sector opportunities within the facilities management industry.
- An on-hand Account Manager is available to answer any questions you may have about lawn care contracts up for bid. They can help you understand the procurement process and answer any questions you have about the tendering process in general.
- A daily email bulletin sent straight to your inbox when new, sector-specific opportunities are uploaded.
- Discounted support from Hudson Succeed, our bid writing division.
- 20-minutes of free consultancy with one of our Bid Consultants each month.
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Be Wary Of Free Satellite Software
Take real measurements before quoting a price to a potential client. Some businesses skip this step by using free satellite-view measurements, but those will only tell part of the story. You may justify the use of these services as a time-saver, but they can also cost you a lot if any of the following happen:
- Images are outdated or the landscape has drastically changed
- Obstacles are obscured by trees
- Scale is incorrect
Utilize A Suite Of Business Solutions To Support Organic Growth
Landscape maintenance and lawn care bid templates are part of the solution to building a sustainable business. Why not access other free templates, such as quotes, business proposals, order confirmations, deposit requests, and more?
You can already convert your bid template to an invoice automatically on customer acceptance. Access Skynova’s solutions for long-term growth through better administrative housekeeping – all in one convenient place.
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Improve On Your Marketing Efforts
New lawn care contracts are always welcome. Use the “Notes” section to market your business on top of providing generous discounts that reward loyal customers. Take this opportunity to advertise specials in the “Notes” section for upcoming specials during vacation seasons.
Offer discounted services on lawn maintenance for homeowners who are on vacation. Encourage seasonal specials when business is slow. Reduced prices are another option for customers who want to sign up for long-term lawn care contracts.
This is your space and your business, so utilize marketing strategies to boost profits with a contractor bid estimate that looks professional and makes more than one administrative task quicker and easier.
How Professionals A Win Commercial Lawn Care Contract
In the corporate world, looks matter.
To win the big accounts, you must look like someone who can handle the big accounts:
At Service Autopilot, we call that last one Job Costing.
Job Costing tells you how many labor hours it takes to do a job and how much you should charge to make a profit. Its key to making money in this industry.
If you dont know exactly how much it time it takes to maintain a property, you will lose money on your services.
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Input A Bid Number On Your Landscaping Estimate
Identifying numbers on lawn care bids is essential to keeping track of business transactions and confirming details. Input a lawn care bid number where indicated. You can start at “0000001” to simplify the process, or choose a different numbering system if you are comfortable with it.
Turn two administrative tasks into one by attaching a purchase order number to your bid. Select the same customization option on the bid template page that you chose to upload your logo and select the “P.O. #” option. This feature is available to all Skynova customers who want to automatically convert bids to invoices on acceptance.
How To Write A Lawn Care Bid
If you own a lawn care business or are just starting out, you’re probably going to be asked to provide a bid for services. Think of your bid as a job application. You don’t want to lose a job because your bid looks unprofessional. It reflect the kind of business you operate: neat, clean, professional and efficient.
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Bidding On Commercial Lawn Maintenance And Landscaping Jobs
After youve laid the groundwork, its time to turn your attention to the bidding process.
If youre bidding commercial maintenance and landscaping jobs like you bid residential, you wont get the work, Schill says. Most commercial accounts are chasing the bottom dollar. Thats why its so important to have a good grasp on every aspect and expense of your business.Youre better off trying to take the scientific approach, Durden says. That includes taking good field measurements and knowing the number of man-hours the task will require.It costs time and money to put a bid in on a property, so make sure you truly understand the specs and the clients expectations, Schill says.When working on a contract, Delany says to add a clause giving you the right to pause work until you get paid. If you dont have that in your contract and you stop working, youve breached it first.One of the main numbers to look at when bidding commercial lawn maintenance and landscaping jobs is your profit. Since all landscape contractors are paying approximately the same amount for trucks, mowers, labor, overhead and fuel, the deciding factor is often how much profit do you want/need to make on this job, Delany says. Here are some questions Delany suggests asking yourself when deciding how much profit to add to your bid:
You may not be able to answer all of these, but the more you think about these, the better chance you have of winning the account, he says.
How To Bid A Lawn Care Contract
Many new landscapers struggle to stay afloat because they dont cover the four areas necessary for a profitable lawn contract bid. Every time you estimate a job, you must cover your labor, materials, overhead costs and desired profit .
Setting your prices based only on your competition is a recipe for bankruptcy. Figuring out your expense categories in advance helps you more quickly and accurately estimate jobs and generate profitable contracts.
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Associations Groups And Networking Events
Homeowners Associations and similar real estate groups, Building Owners and Managers Associations, Chamber of Commerce meetings and other networking-type events can get you in front of the right people. You might be able to make deals at the events themselves, or at the least will have a reference point when you follow up later on.
Getting to know government officials can give you a huge leg up when it comes to winning new accounts. Government officials know what big projects are coming up and also have a network of other corporations in the community that will have commercial landscaping needs. Especially if you live in an area with a high amount of commercial properties, you will want to have a network of people who can let you know when a big account might be looking for a new vendor or taking bids.
What Do You Mean By Previously Published Writing
Back when print publishing was the sole option for sharing work, previously published was a black-and-white term. If your poems, stories, or essays appeared in a book, journal, anthology, textbook, newsletter, newspaper, magazine, or any other publication, your work was considered published. If it didnt, it wasnt.
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Boosting Sales Is Easy With Custom Print Lawn Care Bid Templates
Running a lawn care business can be hard. There are a lot of moving parts and you spend so much time and energy performing lawn care services that it seems you have nothing left for marketing and growth.
What if we told you there is an easier way? You dont have to do it all by yourself. Delegating your lawn care marketing to a trusted industry professional can take the stress off so you can focus on running your business effectively. Real Green, who has been in business for nearly forty years, knows what it takes to grow a lawn care business, and we can help you achieve your goals.
First things first. When it comes to boosting sales in the lawn mowing business, you must get organized. If your truck is covered in crumpled estimates from five years past or you have difficulty deciphering what your estimates say, you may have a problem. No worries, though, because we have solutions to help your business get organized. Before we delve into how we can improve your bid sheet, lets cover the basics of how to make a profit in the landscaping space.
Insert Testimonials And References
If you think the prospective customer would appreciate it, have a guide segment in your offer. When youve done work with someone else, and they were happy with it, see if theyll take calls from new clients looking for references. However, before you provide a list, get their approval first. If they say yes, add the reference as a regular extension on all the lawn work.
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Develop Relationships With Existing Contractors
Being a subcontractor for other contractors can increase your chances of winning bigger accounts of your own down the road. Not only does it give you the experience and client roster, which is especially important if youre just starting out, it also allows you to get your foot in the door and make new relationships.
You never know when a commercial account youre subcontracting for might become unhappy with their provider and look to you, someone who has already worked on the account who they trust and know does good lawn care. Dont pass up these low hanging fruit opportunities to build relationships and make money while youre at it!
Pricing Your Tender Right
Pricing your bid right is an important aspect of any tender. You dont want to undercut your competitors. Moreover, pricing your services too low may lead to a contractor questioning the legitimacy of your services.
The public sector has certain rules and regulations that it must follow to award a contract to a supplier. However, the private sector isnt bound by such rules and can award a tender however they want. In this case, the cheapest bid may well win, but for the public sector, it wont. Public sector organisations will award bids to the most economically advantageous tender, known as the MEAT.
The MEAT seeks to achieve the most value for money and added value from a bid proposal. This is because they need to ensure they are getting the most value for money out of the taxpayers money. A buyer will take into account a range of factors that will be specified in the tender documents. Theyll evaluate them both individually and in combination. They might include the following:
- Environmental considerations
Examples of social values you could include in your lawn care contracts up for bid are:
- COVID-19 recovery
- Paying staff the National Living Wage to tackle economic inequality
- Equal opportunity and diversity policies
- Apprenticeships or employing local labour to tackle unemployment.
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Add A Proposed Project Timeline With Your Landscaping Estimate
As an additional customer service, consider including a project timeline proposal when creating your bid form. Customers will have a better idea of the size and timing of small and large jobs. Providing a plan will be appreciated, as customers will be able to organize their lives around the project. Less inconvenience for customers means better service from you.
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Are Landscapers Licensed
No, in most cases. If the landscaper is to provide basic landscaping work on a residential basis, there is no license needed. Although, if the landscaper is to provide specialized services such as design work, tree transportation, pesticide spraying, or any other commercial work they may need a license depending on State or County laws.
Ask About Reducing Noise
If preventing excessive noise from power equipment is important on your property, ask the contractors if they have electric equipment for tasks like edging, trimming shrubs or blowing away green debris.
This way, contractors can work on your property without bothering guests. And, if there are time restrictions for when contractors must perform work such as before pool hours, after 9 a.m., etc. establish these guidelines during the bidding process so there are no surprises if you decide to sign a contract.
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