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FREE pricing calculator to help you grow your lawn care business
No matter what size of lawn care business you have, this YouTube channel can help.
The Lawn Care Rookie channel provides advice to help your lawn care business to successfully grow.
Watch videos on important topics such as:
- Product reviews
- Pro secrets to growing your business
- Advice on everyday operations and procedures
- Conversations about solutions to everyday business problems
In this channel, youll gain access to some of the best industry pro tips that consistently demonstrate how to grow your lawn care business.
Keys To A Successful Lawn Mowing Business: 10 Tips
Are you wondering how to manage a more successful lawn mowing business? Whether youre just starting to plan your successful lawn care business or have been in the lawn care industry for years, making adjustments to your company can help make you more successful.
Below, we offer the 10 top tips for maximizing revenues and managing costs to help you create a more successful lawn mowing business.
Tip #: Understand What Homeowners Want
According to a 2017 Cone Communications CSR Study, 88% of millennials will be more loyal to a company that supports social or environmental issues, and 92% are more likely to trust a company that supports these issues. This means that consumers are looking for companies that make environmentally sound decisions. This standard even applies to sourcing landscaping companies to tend to their lawns.
For lawn companies that have been in business for many years, its important to make small changes to increase your green business practices. The market for green lawn care is becoming larger than ever, especially in big city markets. Some lawn care professionals are making the shift to using more battery equipment and smaller mowers, as well as offering new services, such as full organic lawn treatment programs. Small changes can also show a commitment to the increasing emphasis that homeowners are putting on environmental sustainability, such as going paperless by embracing technology or using recycled materials. There are countless ways for businesses to show their customers that they recognize them and are aligning to their needs.
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Why Are You In This Business In The First Place
Many folks pick the beautiful business because they like being outside and mowing lawns. If youre one of them, thats great! It sure beats sitting at a desk all day, every day. But as your business grows, you will spend less time mowing and more time managing.
This shift to managing the business can be challenging if you dont consider yourself a business person.
If youre ready to grow, you might consider taking a few business classes, so youve got the skills you need. A passion for lawn maintenance paired with some business skills is a killer combo for success. You dont need an MBA, but a little extra knowledge can help with bookkeeping, marketing, etc.
The Service Autopilot Lawn Care Blog
In order to surpass your goals and grow a wildly successful business, subscribing to the Service Autopilot Lawn Care Blog is essential for you at every stage of growth.
Every week, we post blogs that are geared to help your business to consistently grow to reach your goals.
We give expert insider knowledge into topics like:
Whether you’re just getting started in , or you’re experienced and looking to ramp up efforts, this is a must-read book for lawn care business owners.
Using the simplified marketing strategies Marcus presents, you can gain higher quality leads, increase conversions, expand online presence, and so much more.
And if you like this book, you’ll also like this one from Marcus:
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Understand The Lawn Care Industry
Before you launch your own lawn care business, take time to learn about what is needed to start a lawn care business in your locality. Do your neighbors and local neighborhoods have large lawns? If so, youll want to research best riding lawn mowers to get an idea of costs.
Without this knowledge, starting a lawn care business can be challenging. You need to research.
What Kind Of Services Should I Offer
Most lawn care businesses have approximately 25 customers they see each week and offers services like these:
- Adding mulch
And of course, these old standbys:
- Fertilizer application
As you can see, theres plenty of landscaping services you can offer. Just remember to always provide an superior customer service experience for everyone you do business with.
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Establish Your Online Presence
If a potential customer cant find you easily via a Google search, theyll likely write you off as unprofessional or inadequate to do the job. Similarly, an online presence with a good amount of positive reviews for your business will do wonders for getting appointments.
Ensure you cover the basics, such as a Facebook page with location completed, a Google My Business account with local information and service areas provided, and solid online ratings from sites such as Yelp.
Are You Ready To Hire Administrative Or Operational Support People
Managing lawn maintenance crews is time-intensive. The more you add, the more time and attention theyll need. That includes hiring, discipline, quality control, inventory, and procurement.
If your goal is to work less, youll need extra help to absorb that growth. Otherwise, youll be spending every second managing crews, and youll never be able to back away from the responsibilities.
So heres the question: Can you afford to hire an office manager or operations leader?
More importantly, are you willing to delegate responsibilities to someone else?
If youve managed to grow your lawn maintenance business from the ground up, it can be tough to relinquish control. But letting go and trusting someone else is crucial if you want to reap the benefits of owning a business.
If youre not ready to start delegating responsibility just yet, thats okay. It just means now might not be the time for you to think seriously about growth.
But I encourage you to remain open to the idea. An office manager or operations manager can make a huge difference in your business and your quality of life.
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Choose The Right Lawn And Garden Tools
Most people spend a huge amount of time here and this is almost the easiest part. Choose two mowers, as this seems like a correct balance to start with.
Tip: Only buy new gear. Buying someone elses gear secondhand has very little merit or value. If you get the gear for under 20% of replacement value and have the expectation to be buying newer gear in your first 3 months, then secondhand gear may be alright in this instance. If it lasts 6 months, thats a huge bonus. But be sure to have the money to replace immediately if you have to. You don’t want to disappoint clients by not turning up to jobs because your equipment broke down – it’s not a great look.
The right number for a walk-behind round is probably two in the beginning. If you have too many mowers, your repair bills go up significantly. Too little and you over-work your gear which will dramatically reduce their lifespan.
Buy a commercial quality kit and look to the the people who have been in the industry for years.
Focus On Repeat Business
Many lawn mowing businesses rely on the strategy that happy previous customers will come back on their own year after year without having to focus too much effort on reaching out to previous clients. However, putting some effort into a marketing campaign to previous clients can significantly increase your retention rate.
From a cost standpoint, this is important because it is less expensive to retain an existing client year after year than it is to generate new ones. It helps to generate more loyal customers, better relationships, more predictable costs, and more streamlined workflows. It also helps you grow your lawn mowing business more easily since youre not knocking down the stack and restarting every year.
platform integrated with your CRM. This way, you can more easily send letters, emails, and/or text messages to previous clients asking if theyd like to restart services for the new year.
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Expand Your Service Area
If its commercially viable, consider covering more ground and expanding your services to the surrounding areas. This will open up new business opportunities for you. This expansion will require you to conduct market research. Consider conducting surveys via email or phone or gathering quick opinions on social media.
Effective Ways To Advertise Your Lawn Care Or Landscaping Business
The types of advertising that are most effective for lawn service and landscaping companies include social networking, yellowpages.com ads, business cards, fliers, door hangers, brochures, direct mail and word-of-mouth.
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Create Print Marketing Materials
Print marketing may seem like a dated approach, but it still works. Consumers trust print ads 34% more than they trust search engine ads. Business cards, flyers, and lawn signs are three basic tools to land new customers. The more you get your name out there, the more likely youll receive calls from potential customers.
Carry a stack of business cards everywhere you go. You never know when youll meet someone and your business casually comes up in conversation. People are always on the hunt for a great deal. Make a good impression and theyll likely be open to the idea of receiving a quote from you.
Flyers are another effective lawn marketing technique. You can go door-to-door and leave flyers or door hangers at houses in your service area. You could even leave flyers on parked vehicles at a home improvement store. Include a new customer discount on these flyers and you may receive phone calls from potential customers.
Lawn signs are also a popular marketing technique for lawn care businesses. After a job well done, you can get free advertising by offering discounts, upgrades, or complimentary services for customers who place signs on their lawn.
For example, you can offer a 20% discount on their next lawn mowing service or provide free shrub trimming in exchange for the sign. Loyal and satisfied customers will be happy to help grow your business by leaving a sign in their yard.
Mistakes To Avoid When Hiring
- Dont promise wages you cannot afford
- Do not hire desperate people
- Dont be cheap: You should always offer performance bonuses and other incentives
- exclamation-triangle Dont expect them to call you: Many people send resumes and then wait for a phone call from the employer. If you wait for them to call, they might never do it
- exclamation-triangle Not listening to what they have to say
- exclamation-triangle Dont hire them without any references when they say they have experience in this field
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Become The Local Expert In Your Field
You dont have to do much to become a locally recognized expert in your field. All you have to do is answer peoples questions on a regular basis and put out useful information for them to read, online and offline.
When you are putting yourself out as an expert, you are pre-selling yourself and your company. Pre-sold customers are familiar with you, trust you, and are willing to buy your services, regardless of the price.
Start Growing A Lawn Care Business You’re Proud Of
Many lawn care business owners brag about their extensive years of experience. However, many of these same business owners are stuck in a rut.
They cant grow as much as they need to, and they cant get out of the truck to stop mowing lawns with their team .
However, when you work smart and focus your energy on improving your business, you CAN reach your goals – maybe even shooting right past them!
Follow the resources in this article to start achieving unstoppable growth in your business right now.
Originally published Feb 13, 2018 7:15 PM, updated Nov 23, 2021 9:15 AM
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Grow Your Lawn Care Business By Hiring Employees
This is really the most obvious way of growing a lawn care business. One day, you decide you cant do it all on your own so you start looking for people who would be interested in working for you.
In the vast majority of the cases, this is easier said than done. But why is it so difficult to expand your business these days? For starters, finding people to compile a crew can be nerve wracking. Even if you do find them, youll probably need to train them, so you might lose some clients during this time.
Dont expect it to get any easier when youve found your crew, either, because youll be in for a very big and unpleasant surprise. Here is a list of some vital advice on how to grow your lawn care business.
Create Your Business Plan
Give yourself milestones and a few goals you know youll be able to fulfill in a certain period. For instance, your plan can sound like this: Two years from now, I want to have 20 employees and step down to handle everything in management and sales.
Set financial goals, as well, and try not to beat around the bush. Once your business plan is created, you should be willing to do everything it takes to meet your goals. Ask yourself where youd like your business to be in a certain period of time and get there one way or the other.
Many people seem to think they dont even need a plan they know better. They do not. Growing a landscaping business requires a lot of planning if you want the growth to be successful.
MAKE YOUR BUDGET
Do Not Undersell
The Bottom Line On Courses To Grow Your Lawn Care Business
Taking a course on how to start your lawn care company can be a great way to start your company, or grow your business that is already in operation.
Even if you cant afford to take one of these lawn care courses, there are tons of free resources and communities where you can collaborate with other lawn care pros to find the info you need.
But at the end of the day, the lawn care business is one where you really just need to dive in and get your hands dirty.
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Look After Your People
When you look after your employees, they look after you and your business. Pay them what they deserve, give them opportunities to progress in their careers, reward them for their high performance and take care of their training and development needs. When people love the companies for which they work, theyre more likely to put in the hard work to make your business a success.
Lets face it. Scaling your business is hard. Like anything else in life or in business, you have to put in the time and effort if youre looking to reap the benefits. You probably wont experience growth right away, but you will see progress if you continue to implement the above growth strategies systematically and consistently.
Choose A Name And Logo For Your Lawn Care Business
Your business name should be unique, but it also needs to be practical and professional. Choose one that reflects your personality or what sets your business apart.
A logo can help you with brand awareness. Placing it on your company materials wherever your business name shows up will help potential customers find and recognize your business.
Your branding will show up on everything your customers see, including your:
- Truck or trailer
- Invoice templates
Brian and Kristy Boase of MIL-SPEC Landscaping
Brian Boase says the first thing you should spend your money on is graphics for your truck or trailer. Its like driving around a billboard all day long in the areas you want to work in.
Try using a free design website like Canva to create a logo.
Once you can afford it, get that logo on your company uniform. But for now, you dont need to wear anything fancy as a lawn care service provider. A solid-colored t-shirt that matches your brand and a pair of shorts or khakis will do.
Wear something thats comfortable to work in, looks professional, and is easy to wear all throughout your workweek.
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Create A Friendly And Professional Company Culture
Your company culture is influential because happy employees mean higher productivity levels and better work output.
You must take some time to reflect on the answers to these questions and make any necessary changes. Happy company culture also means that your employees have a positive attitude, which means theyll be more enthusiastic about their work!
On the other hand, an unhappy company culture could mean that employees lack the motivation to complete tasks or always find something to complain about.
If you want to run a successful lawn care business, your goal should inspire people to do their best and ensure everyone is on the same page.
Here are some tips to get started:
Letting Somebody Else Find Customers For You
Tip 1: Get listed on traditional online directories . These listing sites can help to drive customers to your site, while you are out mowing lawns. However, it can be difficult to get noticed on the directories that have thousands of listings on them.
Tip 2:Register with expertEasy If youd prefer to mow the lawn and let someone else find your customers, we truely believe this will work for you, expertEasy is a marketplace that specialises in lawn mowing, gardening, landscaping and home improvement. We send customer jobs to you to provide quotes for, and save you having to go out to find jobs on your own to bid on. There are other websites like ours that work a similar way charging for leads. However, usually, those sites send the opportunity for quotes to a greater number of lawn mowing businesses, they charge more per lead and some of them also charge an initial listing fee. We only send jobs to at most three local lawn mowing business, and we have transparent pricing with a satification guarantee.
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