How To Find Customers For Lawn Care

Confirm That Fertilizer Is Included

Fertilizer and products that control weeds and disease add cost to a landscape proposal. Some contractors do not include this cost because they want to outbid competing companies. Or they include it, but forget to provide the service.

In the end, youll pay more because your Kauai lawn will struggle with no fertilizer .

Then, youre dealing with lawn repairs that are much more costly. Not to mention, the decline of your property can impact business and scar your reputation, especially if you depend on guests choosing your property for shopping, lodging, dining, housing or recreation.

If theres no mention of fertilizer in the bid, ask about it. If fertilizer is listed with a lump sum price, find out how many applications your property will receive. And remember, it always costs more in the end when you cut corners with fertilization.

Other Ways To Get Lawn Care Customers

Targeting new markets can be daunting, especially when youre unsure of what your market is. However, there are other ways to gain customers without thinking of a specific target market. These include:

• Wear a uniform: Get some shirts made up that have your business name and phone number listed, and wear them when youre out and about on the job.
• Advertise to neighbors of your existing customers: theres no need to go door-to-door or be an aggressive salesman to your clienteles neighbors, but saying hello and casually offering your services to neighbors when you see them is a great way to gain more customers in areas youre already working.
• Work on weekends: Weekend work is a great way to advertise because everyone in the neighborhood can actively see you working! If youre making your clients lawn the best in the neighborhood on their schedule, chances are, some of their neighbors will also want your services.

Make Use Of Online Classifieds

Online classifieds are places where people can publish small ads which can either be paid or unpaid. Users can either list services they are looking for or services they offer to their clients.

There are various online classifieds available, such as Craigslist, Angies List, eBay Classifieds, and even Facebook Marketplace. Admittedly, discovering and screening potential clients on the internet can be a time-consuming procedure.

Some classifieds, such as Craigslist, have a bit of a reputation for shady deals and dubious job postings.

However, the platforms inadequacies make it easier for you to stand out in the crowd and gain business deals. If you receive a request for lawn care services, simply respond with a short email.

You can quickly introduce yourself, your company, and the context of your email. Next, you can talk about the services you can provide in response to the classified ad request, plus any extra lawn care services you can provide.

You can also quickly discuss the advantages your services will provide. Then schedule a brief phone call with them before obtaining a quote for your services. Also, ensure the prospective client responds to your email by asking them a question or providing guidance on how to get started.

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Create Print Marketing Materials

Print marketing may seem like a dated approach, but it still works. Consumers trust print ads 34% more than they trust search engine ads. Business cards, flyers, and lawn signs are three basic tools to land new customers. The more you get your name out there, the more likely youll receive calls from potential customers.

Carry a stack of business cards everywhere you go. You never know when youll meet someone and your business casually comes up in conversation. People are always on the hunt for a great deal. Make a good impression and theyll likely be open to the idea of receiving a quote from you.

Flyers are another effective lawn marketing technique. You can go door-to-door and leave flyers or door hangers at houses in your service area. You could even leave flyers on parked vehicles at a home improvement store. Include a new customer discount on these flyers and you may receive phone calls from potential customers.

Lawn signs are also a popular marketing technique for lawn care businesses. After a job well done, you can get free advertising by offering discounts, upgrades, or complimentary services for customers who place signs on their lawn.

For example, you can offer a 20% discount on their next lawn mowing service or provide free shrub trimming in exchange for the sign. Loyal and satisfied customers will be happy to help grow your business by leaving a sign in their yard.

Take It To The Next Level

Generally, youll need to gain some experience working with residential accounts before you take on the next level – commercial lawn accounts.

There is one stepping stone you can take:

Many homeowners and community associations hire lawn and landscaping maintenance companies to keep residential properties looking well-cared for and uniform.

The key?

Communication. This is especially true when theyre with a community association, because there are multiple decision makers.

When you pitch a community association, be sure to talk to the property manager.

Even though the board members are the decision makers, the property manager could potentially be an advocate for you with the board. So if you go around them, youre likely to lose a potential advocate.

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Email Marketing = Landscaping Marketing Too

Email marketing is one of the oldest forms of digital marketing, and its stuck around for a good reason: it works. For every dollar you spend on email marketing, youll make a $40 return on your investment.

Because most landscapers overlook the benefits of email marketing, its a great lawn care lead generation option for your landscaping business. For instance, businesses that stay in touch with their ideal customers via email will generate 50% more sales-ready landscaper leads and spend 33% less money on making sales.

Maintain Reliable Trucks And Equipment

In order to provide dependable services, its crucial to maintain reliable trucks and equipment. After all, you cant offer dependable services if your truck or mower breaks down.

Also, keep in mind, standardizing your fleet makes maintenance easier because you can:

• Keep spare parts on hand
• Choose one dealer for all repairs and warranties
• Train employees a set standard for everyday maintenance and operations

As always, its important to choose your trucks and other equipment based on your budget, as well as the brands with the easiest access to nearby dealers.

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Initiate A Lawn Care Loyalty Program

The lifeblood of any lawn care and landscaping business is regular customers. Encouraging a lead to sign up for a long-term contract is the holy grail of success. Individual jobs are typically less valuable. One way to improve your success rate here is to launch your own loyalty program. The general concept is that the more services someone buys, the cheaper they get. You could also have a system where customers who purchase ten regular visits get the eleventh on the house. There are many ways you can roll out your loyalty program, but youll need to balance any freebies with profitability, so youre not losing money.

Where To Find Lawn Care Contracts Up For Bid

You may be wondering where you can find lawn contracts up for bid. There are hundreds of websites posting multi-sector tendering opportunities daily across the UK. Each may require a different login or password and keeping track can turn into a full-time job! Both the private and public sector release tenders in order to procure lawn care services.

You should be looking for a site that hosts industry-specific opportunities. Facilities Tenders is a centralised portal that hosts all facilities management tendering leads and opportunities. Gone are the days of relying on inaccurate CPV codes that can result in missed opportunities.

Our Opportunity Trackers manually source and upload exclusive, public and private sector opportunities from across the UK. Youre able to filter the results by keyword, location, budget and more. This allows you to find the perfect lawn care contracts up for bid for your company.

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Create A Professional Online Presence

Lawn care is an old-school industry but it should be marketed on the internet like any other business in our high-tech world.

These days, consumers want to hire home maintenance contractors from their smart phone, says Zach Hendrix, co-founder of GreenPal, an Uber-like lawn care marketplace. If youre stuck in the past, youre leaving money on the table.

So, heres your checklist for marketing your landscaping services online:

Invest most of your time into your website and social media accounts, where you can build your companys story and showcase your services through quality photography.

Ask Clients To Review Your Business Online

From Yelp to Facebook to Angies List, online reviews are go-to resources for homeowners, with nearly 90% saying they refer to reviews online before they spend money locally. Build customer relationships by asking them to leave unbiased reviews for your business. If youre nervous about asking for reviews because of the potential for receiving poor ones, get these 5 Tips to Handle Bad Online Reviews.

These tips for how to get landscaping customers will help you grow a stronger business!

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Start Your Lawn Case Business Legally

Like any business, you need to tick a specific list of legal boxes to get your lawn care business up and running.

Register Your Company Name/Structure

Once you have a structure for how youll run your lawn care operations, you can register your business accordingly.

There are three main types of business structures to choose from:

• Limited liability company : This structure protects medium or high-risk businesses from personal liability.
• Sole proprietorship: For those who choose to run their business alone and want full control.
• Partnership: Running a business with 2+ people still legally registered as self-employed. This structure requires an employer identification number for tax reporting purposes.

Once youve chosen which structure to run your business under, you can submit your business name to your regional government. This varies from country to country, but you can trademark and register your business name in the US if no other business is using it in your state.

Get a Business License

You cant start your lawn care business without a license. Business licenses can usually cost between $75 and $400 USD annually. Contact your local Small Business Administration or Chamber of Commerce to learn which business license you require.

Get Lawn Care Business Insurance

In order to cover damages, incidents, and injuries, you need to make sure that your lawn care business is properly insured. Typical insurances that apply to this kind of business include:

More Lawn Care Marketing Ideas

You can get more lawn care customers by tapping into online marketing, including social media, a website and Google.

• Aside from the initial grass-roots tactics above, creating an online presence can help you expand and get 100 lawn care customers fast. Claim a Google Business Profile and optimize your profile with your hours, location, and other factors.
• This will help your business get found on Google Maps. This is a HUGE opportunity. People search the term lawn care < your city> anywhere from 50-100 times each month. When your business listing shows up in that search, people contact you and you can get lawn care customers fast.
• Happy customer = good chance of getting positive reviews. Ask them to review your listing on Google. New customers are attracted to companies with positive reviews.
• Post lawn care tips on your website, Google Business Profile and in your social media profiles.

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How To Get Lawn Care Customers

If youve already done your research, you know that theres a pretty good demand for your services. What you need to do now is reach out to those potential customers

Without wading your way through tons of competition.

For this reason, forget advertising your services on sites like Craigslist and Facebook. Every other landscaper youre competing with is on these sites – and that means youll be fighting more established businesses for their scraps.

Take a look at these techniques to get customers without the competition:

Is The Contractor Properly Insured

Verify that the landscape contractor bidding on your Kauai property has liability insurance and workers compensation coverage. And do more than ask about insurance. Require that the contractor show certification when the bid is presented.

At No Ka Oi, we take safety seriously its our top priority, and we earn Star Safety recognition year after year from the National Association of Landscape Professionals .

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Six Tips On How To Get More Lawn Care Customers

Customers are the lifeblood of any business. Even the best business plan and most devoted workers cannot thrive without customers. This is as true for lawn care businesses as it is for any other establishment.

Any serious business knows the importance of customers however, getting lawn care customers takes work and strategy. Success in the lawn care industry requires the proper strategies moreover, at the heart of these strategies is knowing how to attract and maintain customers.

At the end of the day, customers will either make or break a lawn care business. Therefore, it is vital for lawn care business owners to know the following six tips to get more customers looking for service.

How To Find Local Lawn Care Companies Near Me

Its a good idea to contact three or four local lawn care companies before choosing one. Some of them will offer services individually, while others will bundle them into one package. Regardless of how the lawn care company bills you, make sure that the contract states which services you received. In addition, be sure to ask about billing and biweekly lawn mowing frequency. Its also a good idea to ask for references, which will help you decide which company is the best fit for you. Check this out!

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Go For The Easy Wins First

When you want to know how to get lawn care customers fast, its vital to use a variety of marketing strategiesestablish a digital presence, network face-to-face with potential customers, and employ traditional marketing techniques. Do the easy things first, like printing out business cards, establishing a social media presence, and claiming your Yelp Business Page. You can then move onto the more complex undertakings, like creating a website, and soon youll be garnering new lawn care customers.

Tips For Successful Lawn Care Postcards

• Keep your design simple, with one image on each side, a compelling and clear offer, customer-focused messaging, and multiple methods to contact you.

• Create a unique call tracking number for better reporting.

• Use QR codes to make it easier for prospects to get to the right landing page on your website.

• Direct prospects to a landing page on your website that has the most important information, a form, and the call tracking number.

• Use social proof like a great Google Review on postcards.

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Join Local Associations And Groups

Another approach to getting customers for your lawn care business is by joining local associations and online groups and participating within these organizations. They help you grow your personal and professional network to open up new opportunities.

Joining your local Chamber Of Commerce is another way to get customers by making valuable connections with professionals in your area. Many local business owners could be searching for the exact services you’re offering to keep the exteriors of their businesses looking terrific.

Tips For Lawn Care Referral Programs

• Create a very compelling reward that theyll remember and is different than your competitors.

• Give options for them to submit referrals in multiple ways

• Thank your customer for every referral they send whether it sells or not. A hand-written card is a nice touch.

• Meticulously track and follow up on referrals.

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Ramp Up Your Marketing Efforts

Many lawn care professionals overlook advertising efforts.

Smaller teams might not have the time or resources to devote to advertising, and they stick to free or low-cost channels like Craigslist or their local Nextdoor page.

While it doesnât hurt to get your name in as many local public spaces as possible, there are more marketing strategies to consider to bring in leads and clients.

• Vehicle advertising and signage can be easily created by your local print shop or even ordered online for around $100. A large magnetic sign turns your service vehicle into a moving billboard. Put your brand name, website, and phone number prominently on the vehicles you bring to job sites so that potential customers can see who their neighbors are trusting for landscaping.
• Direct mail and door hangers are ideal for introducing yourself to new neighborhoods. Door hangers, postcards, and fliers are incredibly cost-effective, and they can cost as little as a couple pennies apiece to make.These are also a great place to advertise any tailored offers or services you have for specific neighborhoods or business. Research the area and tweak offers to fit specific needs, such as lawn care for neighborhoods and gardens for condo buildings.
• Take your lawn care company online. Ninety-one percent of consumers search the internet for local goods and services.

Use Free Bulletin Boards

Another good way of generating local leads that will only really cost you time. The first thing you need to do is design a card which has some pre-cut tear off strips. Then pull off a couple of tabs so it doesnt look new. You may have to keep a spreadsheet with locations and days as some places require you to date anything you post.

A few of the places you can find these near you are listed below.

• Community Centers

The best thing about using this method is that it makes it easy to keep your marketing local.

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