Create Free Tearaway Flyers With Jobber’s Flyer Maker Tool
Use door hangers
Using door hangers is the least time-consuming door-to-door option because you dont have to talk to every prospect you give them to. But it will take some extra time to write great content that converts customers.
As Steve Roller, a former lawn care business owner whos now a writer and business coach, explains: I always found that the message and offer made a bigger difference than the glossiness/overall look of the piece.
If you want to experiment with door hangers, Steve recommends that you use a standard letter-sized sheet of paper folded in half, then put it in a plastic bag door hanger.
Using free online design tools like Canva, you can pull from hundreds of templates to design a one-page door hanger like thatwithout professional design experience. Or, you could pay a small fee for a design & printing service to make a more traditional door hanger, like the one below:
An eye-catching door hanger example created by Premier Lawn Care
Jonathan Christian from Florida Turf Pros uses a more personal, family-oriented design with his door hanger, which looks like a postcard but is easy to hang on a doorknob.
Always smile, even when you are talking to someone on the phone. A smile gets things started off on the right foot. People can actually hear a smile. As goofy as it sounds, it works.
Generate Leads For Services Such As Fertilization Weed Control Aeration And Seeding
As a turf and lawn care provider, you know that quality customers provide recurring income for years, which is the key to creating a successful business for the long-term. Unfortunately, these types of customers don’t just fall on your doorstep. With our web design, search engine optimization, and online marketing services, we’ll make sure these customers find you online when searching for fertilization, weed control, aeration, and a variety of other services you offer.
Looking for information about web design and marketing for lawn mowing and maintenance? You’ll find that here.
Go For The Easy Wins First
When you want to know how to get lawn care customers fast, its vital to use a variety of marketing strategiesestablish a digital presence, network face-to-face with potential customers, and employ traditional marketing techniques. Do the easy things first, like printing out business cards, establishing a social media presence, and claiming your Yelp Business Page. You can then move onto the more complex undertakings, like creating a website, and soon youll be garnering new lawn care customers.
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How To Get 50 New Customers For Your Lawn Care Business
By | Submitted On July 12, 2007
New lawn care business owners are constantly writing me and asking how they can gain new clients. When responding to these questions, I like to give specific examples a lawn care business owner could do today or tomorrow to help them achieve their goals. Here is a specific example of how one lawn care business owner marketed his business and gained over 50 new lawn care customers in less than 5 months.
Recently on our lawn care business forum, a new member Egreen wrote and said “This is my first season in business. Last winter I called several businesses ex. gas stations,7-11 small shopping centers in my area and explained to the manager that I was NOT trying to sell them anything. I told them I was considering a lawn care business and was taking a survey about their current lawn care service provider. This allowed me to build a rapport with the business owner. I asked who serviced their property, how often, how much they charged and if they were happy with the service provided. Before hanging up I told them if I considered opening shop I would call them and let them know how it was going.
Now any lawn care business owner that has been around for a few seasons knows the return they will make on many marketing strategies. For instance passing out lawn care service flyers in your neighborhood may help you get a 2 to 3 % response. But can you imagine landing 11 out of 12 accounts you targeted? That is an amazing response!
Make A Lawn Mowing Business Plan
Most of what you read about planning is not appropriate, complicated and confusing. The lawn mowing business plan you write down on one piece of paper will be suited to focusing your attention on the right type of development path. There will be some simple ideas you can edit and adjust over time.
Answer some simple questions: What sort of money do you want from you business? What hours and lifestyle do you want to attain, and by when? Will you work in the weekends? What type of jobs will you do? What geographic areas do you want to work in?
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Turf Care Companies That Rely On Us
As with any web design or marketing agency, don’t just believe everything we tell you. Instead, see for yourself that our methods work. We recommend you read some of our many online reviews and check out a few of the websites we’ve built. Here are some of our clients that offer turf care services such as fertilization, weed control, aeration, and more.
Set Up Sandwich Boards
A simple and relatively easy advertising strategy is to set up a sandwich board while youre servicing a property. It should have your business name, contact info, and an eye-catching design.
Knowing that you have done work in a certain neighborhood can help people who live there feel like they can trust you too. Plus, its easy for them to see that you do a good job, and can chat with their neighbours about your services.
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Invest In Online And Offline Advertising
Today, the most effective marketing techniques include relying on more than one type of lawn care advertising, like direct mail. Customers get their information from multiple sources, enabling you to regularly remind them about your services.
Thus, youll want to create marketing campaigns that reach your target customers through multiple channels. One of the most effective ways to do this is through digital marketing. Some of your best options include:
- Social media marketing campaigns: Social media lets you advertise your lawn care business through popular platforms like Facebook, Instagram, and Pinterest. These platforms let you reach thousands of potential customers and showcase your lawn care skills through photos and videos of your best work, effectively communicating the value of your service.
- Email marketing campaigns: Email marketing is very cost-effective and offers a return on investment of $42 for every $1 spent. You can automate your email campaign to send targeted emails at key points before the busy season. With careful timing, these reminders of your lawn care service will make you more likely to convert potential clients.
- Google Ads: More people are turning to online searches to find the services they need. By investing in Google Ads, your lawn care business will appear at the top of Google search results when your potential customers start looking up lawn care services online.
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Choose To Make A Website And Advertise In Localized Publications
Since there are lots of people who go online, it is just therefore a must for you to make a website. They have been going online to search for services and products. Thus, by having a website, you are exactly helping people finding your business.
If someone searches a lawn care provider in California, your site will then appear in the search results. In addition to that, enter some valuable information about the business you operate in the area including the service area, contact information, testimonials and price points.
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Optimize Your Social Media Pages
Have you been neglecting your social media pages this season? Its easy to do when youre out in the field and running your business. Finding the time for proper marketing, branding, and maintaining a professional, online appearance is difficult.
Whether most of your customers come from social media or not, people are looking for your brand not only through search engines like Google or Bing, but also through social media. Theyre looking at your community presence, your brand personality, the quality of your work, and most importantly your reviews on multiple platforms.
Residential customers are looking at your Facebook profile while commercial clients are taking a look at your professional appearance on LinkedIn.
Take the time this winter to give your social media pages a professional makeover. If youre not sure where to start, take a look at this guide on how to .
Collecting A Debt From A Non
Look, there are a lot of headaches to managing a lawn care company.
Hands down, one of the biggest headaches is dealing with a client who refuses to pay.
But what are the proper steps to take when one of your lawn care clients fails to pay?
More importantly, how can you get paid for work you have done?
You might want to brace yourself There is no simple answer for this one.
Here is what you need to know.
Dont want to worry about collecting payments?
GreenPal can help!
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Have Someone Else Get Customers For You
Idea 17: List on various online directories . This way, the listing sites can potentially drive customers to you while youre out mowing lawns. But it can be hard to get noticed on sites with thousands of listings.
Idea 18: Pay for online leads from potential customers. For example, quote-based sites like Service Central and Hi Pages can send you customer jobs to quote on, to save you going out to find jobs to quote on. Sites like these charge for leads, regardless if you win the quote or not . Such sites usually send the quote opportunity to multiple lawn mowing businesses. This option can work well, if you are receiving a regular flow of jobs to quote on, are happy to pay the lead without guarantee of work, and you are winning enough jobs to cover the cost of money spent on leads that did not turn into paying customers.
Idea 19: Approach other lawn mower contractors and ask if they could send their excess work to you, and invite them to keep a commission for referring you the lawnmowing jobs. This system can work well if you partner with lawn mowing providers who are busy and therefore happy to have someone help them. But just bear in mind that most providers will be protective of the customer leads and the customer might never know your own business name in order to refer you to others. This is fine if the work keeps flowing, but not so fine if you have nothing to show for it once you lose that customer.
Building Your Website To Rank For Service Keywords
Regardless of credibility or competition, if your website isn’t properly built, it will be tough for you to rank organically on search engines like Google. We’re not only talking about technical aspects of SEO, but we’re also talking about the written text content. We create pages on your website dedicated to each service and write custom, educational, and targeted content for you.
An example of a dedicated service page would be creating a page for Fertilization Services. Within the web page, we would discuss points such as:
- What fertilizer is and the three main ingredients
- Why they need fertilization services and benefits
- When fertilizer is applied and the number of treatments
- Where fertilization services are offered
Want to see a real fertilization web page that we’ve created? Head over to Buffalo Lawn & Landscape’s fertilization page here.
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Example Of A Classifieds Email Response
Im contacting you about your Craigslist post asking for help from a lawn care professional. My names Lewis, I run a lawn care company here in Denver, and Id love to help you out.
If you want to make your lawn look spectacular, I can provide affordable mowing, fertilization, mulching and weeding. Youre probably a busy person and its time consuming to take care of your lawn, so Im happy to take on that responsibility for you!
When was the last time you had your lawn looked at? You can give me a call at 555-1122 for a quick chat if thats easier for you.
Buy Equipment Without Researching
If you havent done the research to make sure there is a demand for your business and if you dont have any viable clients, do not buy any equipment! The required equipment should be one of the last things you buy.
If you do buy equipment, make sure to look into the guarantee or warranty that is included in the equipment and if its easy to find replacement parts.
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How Much Should I Charge For Cutting A Brush
On average, be prepared to budget about $1 to $2.25 per square foot for brush removal in most situations however, if you want to get quotes by the acre, the costs can be anywhere from $150 for a simple cut with light brush to as much as $2,000 or more for lots that need to have trees, vines, and excessive brush
How To Get Lawn Care Customers Fast
Growing your lawn care business requires a three-prong approach. First, advertise your business through word of mouth with friends, family, and existing customers. Next, establish a digital presence with a Yelp Business Page,social media, and company website. Lastly, utilize more traditional techniques like print marketing, discounts, and referral incentives.
Get a free Yelp page
Promote your business to local customers.
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Offer Custom Services By Neighborhood
Not all neighborhoods are created equal. Take the time to consider each areas specific landscaping needs so you can tailor your direct mail, emails, or ads accordingly.
Plus, people will notice the personalization. Recognizing the unique needs of an individual can help your business stand out from the competition. Tailor your offerings, and you may see more inquiries roll in than if you ran a one-size-fits-all campaign.
Connect With Social Media
Nowadays social media is familiar to all of us. Now everything has become very easy. We can get information by using this. There are so many social media like Facebook, Whatsapp, Twitter, Instagram, etc. By using this social media we can easily get connected with people all over the world.Make friends on social media. Tell your Facebook friends, go to your close group friends, anybody you have. Talk to them about your work and inspire them to work with you. Make them your lawn mowing business clients.
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How To Go Full
Anytime someone starts a side hustle, they normally enjoy it. Most people would give anything to make their side hustle their main job, but they are terrified of an uncertain paycheck. It is totally understandable. Millions of people build their simple lives off of a guaranteed paycheck each and every week, but some of those people work ten times as hard when they are off the clock. If you are pouring your heart and soul into a side hustle, why would you not want to take it on as your full-time job? As you will soon find out, money is not the problem. Once you lay the foundation of a successful business, it is easy to expand it and make more money than you ever thought possible.
Be Active On Social Media
Social Media is the newest form of networking.
You want to be active on social media, but you still have to act professionally.
You might not have a brand new truck with your logo, but still wear a shirt, be professional and dont attack negative reviewers.
In order to find homeowners , youll want to focus on Facebook and Twitter. LinkedIn tends to be geared toward green industry pros looking for commercial clients.
Focusing on Twitter and Facebook because thats where youll find homeowners. LinkedIn tends to be geared toward green industry pros looking for commercial clients.
When you develop a following on Facebook and Twitter, the next step is advertising. and least expensive ways to grow your lawn business.
Your goal, though, is to save up money to hire a web designer to develop a website that will draw people to you and make you the local green industry go-to company.
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